Ad Analysis

975 words - 4 pages

What ad that make you want to the product immediately the moment you see it ? In our modern world today, ads have appeared almost everywhere in our daily life. There are so many form of ad, from TV commercial to poster on the wall. In those cluster of ad, there is one ad that stand out is the ad of the game of the year 2012 which showing the poster of a soldier in the futuristic gun and armor with the Earth being by alien highlight for the word "Take back the Earth". Mass Effect 3 ad is one of the most effective ad because it contains the best logic of being last game of the trilogy about saving the Earth, the emotion of being a courageous war hero in the galaxy and the credibility of being the game made by the famous game studio Bioware.
Firstly, Mass Effect 3 ad success in deliver the logic of the installment of the trilogy in saving the Earth. The doesn't need to announce that this is the last story of the game because the word "Take back the Earth" is represent as the end of the plot. It is an effective strategy for the ad not too explain too much, only using for 4 words because the game itself has been famous ever since Mass Effect 1 and 2. The game is popular for being complete freedom in creating your choice in the game, so all decisions made in the first 2 games will be deliver to the last game. With the ultimate goal is reclaim the Earth, the ad encourage the audience to make their own choice to save the Earth in their own way and method. This logic in the ad is making the game more appeal to all the player because they have freedom to make choice unlike other game ad which only follow a linear unchanged story. In addition, the picture of futuristic gun and armor solider in the ad in galaxy and the Earth being invade by alien can send the message of this game is going to be a huge scale warfare, reference the space war. There are many fan of the galaxy war movie such as Star War can recognize the theme of the game from the picture of the ad will have huge motivation in buying the game since the ad has capture the theme of galactic warfare. Therefore, the ad has create a strong logic that this game should be played instead of any other.
Aside from the logic, the ad had create emotion of being a courageous war hero that the ad plays tremendous effect in appeal to the audience. From the picture of the ad, it shows the soldier who is serious and ready for war make the audience feel the intense and the excitement as they going to be join the war. In addition, the ad also display a huge contrast in the Earth portrays in the blue...

Find Another Essay On AD ANALYSIS

AD ANALYSIS

965 words - 4 pages Would it be frustrated for a hard working student were unable to get a scholarship because of something school didn’t teach him? Minh is my best friend in Tan Binh neighborhood in Vietnam who always got an A in all his classes of American International School. It was his dream to study in oversea because he knew that the education would be better than Vietnam. There was an event in school that promoted scholarship for those who passed the test

Political Persuasion Ethics: An Analysis of The Daisy Girl Ad

1811 words - 8 pages political persuasion, ethical standards for commercial advertising and the advertisers’ use of intentional ambiguity and vagueness. Although previous analysis of the “Daisy Girl” ad has supported the content of the message as it relates to the functional meaning; instead I will focus on the unethical use of persuasive tactics presented in this ad, to enable the consumer to be a more informed voter. Responsibility in Advertising Responsibility

Ad Analysis Essay: About how pharmaceutical companys market their drugs

1598 words - 6 pages Amber MullinsAd Analysis Essay If drugs are so good for you, then where are all the healthy drug takers? If you were to walk up to someone in the gym, and ask them "what drugs do you take" they would probably look at you like your crazy. Because most healthy people don't take drugs. In today's society the side effects of taking drugs are ignored, simply because of the short lasting pleasure that they bring to the people who use them

Ad Bank Semiotic Analysis: Cosmopolitan and Maxim Magazines

3025 words - 12 pages Ad Bank Semiotic Analysis: Cosmopolitan and Maxim Magazines In our house, we have a girls' bathroom and a boys' bathroom. When entering into the women's private sphere of the bathroom, one cannot help but notice the mountain of women's magazines on top of the toilet. Similarly, the men's bathroom has its share of men's magazines stacked in their domain of masculinity. This essay will take a look at the advertisements in these infamous

Gum Ad Analysis

1066 words - 5 pages One of the most eye catching ads on television lately has been an add done by Extra gum, called Origami Crane. It was created to sell Extra gum by connecting it to peoples everyday lives. This ad is a commercial that lasts a little over a minute, and yet has the ability to connect to peoples lives so easily. The main reason the add has the ability to connect to people so well is because it targets families, more so towards the daughters, and

Tag Ad Analysis

1020 words - 5 pages of its use. One such product is TAG Body Spray; this ad for TAG is right on target for reaching those average young males who feel they are in need of a little extra help with the ladies. By using relatable models, humor, and its well-known promise that it will magically make the wearer desirable to the opposite sex, it effectively appeals to the intended audiences’ need to be entertained and fought over by the female population. The first

Lancôme Ad Analysis

1051 words - 5 pages The Lancôme Paris DreamTone advertisement first appeared in the January 2014 Elle magazine and is directed at all woman with dark spots or skin imperfections. The background is dark gray on the outer edges and shifts to a light gray in the center. The font is all white in a variety of sizes. In the center of the page is a model holding a red rose up to her chin. She takes up the majority of the ad with the picture only being from the shoulder up

The PERFECT Ad Analysis

745 words - 3 pages Makeup ads are debatably the most persuasive ads our society falls victim to on a daily basis. People, mainly women, love to read and hear that they have a chance to look ‘flawless’ or ‘perfect’. The Revlon Just Bitten Kissable ad is under extreme criticism during this essay because it was put together with weasel words, catchy sentences, and a pretty face. Who would not want to look like a celebrity, have amazing skin, and have the perfect

Ad Analysis - Phone companies

1267 words - 5 pages Tyler KelleyMs. WoodEnglish 4/1014 February 2013Advertisement StrategiesPhone companies have many commercials promoting their products and service. While it is not always clear which company is the best, they all make claims of having the best service. Many phone company commercials that air on television have a common theme of people sharing information or ideas fast from any place in the United States. In the Merchants of Cool, it is said that

Hot and Cool Continued: An an Analysis of Hillary Clinton’s & Elizabeth May’s Campaign Ad

2315 words - 10 pages Hot and Cool Continued: An an Analysis of Hillary Clinton’s & Elizabeth May’s Campaign Ad Thesis: After analysis of their local campaign videos, although Hillary Clinton and Elizabeth May could, overall, be characterized as hot candidates, Elizabeth May’s degree (hot or cool) varies depending on the ground of audience viewing the campaign video: Those who know or already support her would view her appearance, personality, and message as hot

Cultural Analysis of a Gossip Girl Ad

3390 words - 14 pages and Brooklyn. The show symbolizes Jenny’s struggle to become involved in high-class society and Dan’s love story with Serena even though he resents everything elitist. My chosen methodology for analysis is semiology, Rose (2001) argues semiology confronts the problem of how images make meanings directly. It is not simply descriptive, as compositional interpretation does not appear to be, nor does it rely on quantitative estimations of

Similar Essays

Ad Analysis Climate Change

1457 words - 6 pages Stickley 1Hannah StickleyHouchinsM, W, F 10:10 AM8 October 2014Advertisement Analysis- "Stop Climate Change"The World Wildlife Fund, or better known as WWF, is an organization that strives to better the life of animals and humans on the planet. In this ad, a man that looks quite foul scary, and un-earthly is featured. The initial sense that one gets when first looking at this image is that is looks nonhuman. The man or woman in this picture is

Ad Analysis Climate Change

1457 words - 6 pages Stickley 1Hannah StickleyHouchinsM, W, F 10:10 AM8 October 2014Advertisement Analysis- "Stop Climate Change"The World Wildlife Fund, or better known as WWF, is an organization that strives to better the life of animals and humans on the planet. In this ad, a man that looks quite foul scary, and un-earthly is featured. The initial sense that one gets when first looking at this image is that is looks nonhuman. The man or woman in this picture is

Ad Analysis Beauty Campaign

1501 words - 6 pages critiques, rather than recognizing this external pressure from society to become flawless. This ad blames women for criticizing their smallest imperfections, when in reality the blame should be pointed somewhere much larger: society. Yet Unilever definitely shouldn’t been so blind to this external pressure, as another one of their brands, Lynx/Axe men’s body care brand, does nothing but add to the exploitation of women in advertising. The

Ad Analysis: Garnier Bb Cream

664 words - 3 pages Ad Analysis: Garnier BB Cream With promises of “perfect” skin in just 30 seconds, the product ad under review is Garnier’s BB Cream. The main claim of this ad is that this is the 1st ever BB cream to give you perfect skin in 30 seconds. Along with this claim this product states that it has a “miracle formula” that will even, cover, illuminate, hydrate and protect your skin. While all these claims seem to sound promising, sometimes there needs