Ads/Promotions Of 2nd Generation Over The Counter Non Sedating Antihistamines

2108 words - 9 pages

The ads/promotions I have chosen to discuss are 2nd generation over the counter non-sedating antihistamines for the relief of seasonal or perennial allergic rhinitis. Allergic rhinitis is broken down into two types, seasonal or perennial. Seasonal allergic rhinitis occur in spring, summer and/or early fall due to increased levels of pollen from trees, grasses, or weeds, and or growth of mold spores. Perennial allergic rhinitis causes year-round symptoms with the culprit generally being sensitivity to dust mites in the home, animal dander from household pets, and cockroaches and/or mold spores found within the home or office. According to the American College of Allergy, Asthma, and Immunology (ACAAI), Allergic Rhinitis affects up to 50 million Americans each year in the United States, which corresponds to almost 30% of the adult population and 40% of children (ACAAI, 2014). Another study published in 2013 in the scientific journal of the American College of Allergy, Asthma and Immunology found that 75 percent of asthmatic between the ages of 20- to 40-years-old, and 65 percent of asthmatic adults aged 55 years and older, have at least one allergy as well (ACAAI, 2013). This represents a tremendous target population consisting of a large portion of the U.S population having a need for an antihistamine at some point for themselves, or their child. 1st generation antihistamines include drugs like Benadryl (diphenhydramine), Chlor-trimeton (chlorpheniramine), and Tavist (clemastine). Many of these are readily available over the counter and are fairly inexpensive. Major marketing campaigns have been launched for the second-generation antihistamines like Claritin (loratidine), Zyrtec (cetirizine), and Allegra (fexofenadine) because they are believed to be less likely to cross the blood brain barrier, and therefore are associated with fewer nervous system effects, such as drowsiness. These second generation antihistamines are also generally much more costly than the 1st generation antihistamines I outlined above so to differentiate them from first generation antihistamines, the true product that these marketing campaigns are promoting is the promise of 24 hour relief of both seasonal and perennial allergic rhinitis symptoms without the sedation that is seen in 1st generation antihistamines.
Zyrtec’s current slogan on their main website page is “Love the Air” (www.zyrtec.com, 2014) and the Claritin webpage has the slogan “Live Claritin Clear” with add on’s like “Bring on the season” or Lets take a recess from allergies.” (www.claritin.com, 2014). These slogans broadcast their respective messages to the broader market segment group and remain consistent through various modes of advertising. The Zyrtec and Claritin Facebook pages display theses slogans along with various psychographics clips daily that further target specific segments like pet owners, outdoor enthusiasts, and spring/fall allergy sufferers. Yankelovich and Meer (2006) point out that...

Find Another Essay On Ads/Promotions of 2nd Generation Over the Counter Non-Sedating Antihistamines

Promotions through the Advent of Videogames

1136 words - 5 pages In our modern age there is a constant need to point fingers and call something evil that was only made to better people’s lives. It happened with the television, it happened with the internet, and now this epidemic has set its sights on videogames. This media has been unfairly criticized, mainly by parents, since its release. They claim it causes violence and isolation but more over, in their arrogance, claim it is nothing more than a

Over Done Imagery During The Counter-Culture Movement

2117 words - 9 pages would become littered with wars and social unrest, the beautiful poster eventually become a forgotten art. The ‘hippie’ counter-culture of the 1960s and early 1970s influenced design and modern art. Though claims of drug-induced imagery propelled the rise of psychedelic posters, the art style became influential in understanding the target audience and adapting styles to the times. This counter-culture’s use of psychedelic posters drew influence from

Analysis of the Intellectual Manipulation of Ads

1115 words - 4 pages Advertising as an influence, both negative and positive, on social constructs of body image has been the subject of debate about the responsibility ads have to their audience. Given that there are more effective means of protecting potential viewers from the negative aspects, ads, considered as art, should not have restrictions placed on them that would violate the advertisers' First Amendment rights. Opposition to loaded, modified, or

The JD Group Chooses Microsoft over Linux for Next-Generation Point-of-Sale

1673 words - 7 pages The JD Group Chooses Microsoft over Linux for Next-Generation Point-of-Sale Situation Innovative retailers are making use of a new generation of Point-of-Sale (POS) technologies. They offer a full range of payments functionality, combined with applications that improve access to real-time information stored in back-end systems. These technologies empower employees to provide better, more timely information for customers. In addition, they

Analysis of the 1st and 2nd Amendments

1143 words - 5 pages Among the most quoted and reviewed amendments in the United States Constitution's Bill of Rights are the 1st and 2nd Amendments. Many Supreme Court cases have involved these amendments and it's obvious how relevant they are to our government and to our individual citizens, even after more than 200 years. These amendments practically define not only our Constitution, but us as a nation, and the freedoms offered therein.The 1st amendment gives us

Trade Promotions: Analysis of the Key Determinants of Market Share

3151 words - 13 pages (Merli 1999). The total spending for trade pro- motions in the grocery industry as a whole have risen from $8 billion in 1980 to more than $75 billion in 1998 (Merli 1999). This increasing reliance on trade promotions is not restricted to the grocery business but pervades many other retail segments. For in- stance, non packaged goods manufacturers spent more than $400 billion, or 10% of sales, on trade pro- motions in 1994, up from $10 billion, or

The Counter Culture of the 1920's

1551 words - 6 pages change, so they rebelled against many things they believed to be unjust. The counter culture of the 1920’s resulted from the Age of Jazz, Flappers, the Harlem Renaissance, and the Lost Generation. Each and every one of these events happened because people felt that there was a need for change. There was a need for counter culture. Over time, many people and groups pursued their dreams of change and made a difference in American society, culture and values.

Woodstock: The Rise of the Counter Culture

1858 words - 7 pages Along with the peak of several movements music began to reach a point of climax. Rock specifically began to flourish in the 1960’s, while expressing the voice of the liberated generation. It is the power of such trends that overall lead to what is known as the greatest music festival of all time: Woodstock Music and Art Fair. The festival started on August 15, 1969 on Max Yasgur’s farm in Bethel, New York. Appealing to the time period

The Counter Culture of the 1960's

1357 words - 6 pages The 1950‘s was a time noted for its high expectations and widespread conformity. The children growing up in the 1950’s were from the baby boomer generation. By the 1960’s some of these children began to migrate away from the ways of their upbringings. These children called themselves the Hippies. Even though the Hippie kids had grown up in the richest economy America had ever seen, they sought an alternative lifestyle to the one their parents

The Persuasion of The Counter Reformation

1421 words - 6 pages believed that using emotional appeal was the key to the Church’s success. One artwork in particular that relate to the Baroque and the Counter-Reformation was the Triumph of St. Ignatius of Loyola by Andrea Pozzo. Andrea Pozzo created the art piece around 1691-94 in the Church of St. Ignatius in Rome, Italy (Sayre 317). The painting in the ceiling is a magnificent artwork that was created in the Baroque period, but what exactly makes it a Baroque

The Plight of the Generation

1015 words - 5 pages The generation of those growing up in the 2000’s looks to have more problems than most other generations. This generation has become a lot of things that makes it look inferior to others. No other generation has faced some of the problems this generations faces. No other generation has been through the same things. No other generation has the same kind of advantages nor the same disadvantages. One of the main problems with this generation is

Similar Essays

Over The Counter Access To Emergency Contraception Essay

1305 words - 6 pages similarly developed nations. When first introduced to the market, it was available by prescription only. However after continual deliberation and petitioning by the drug manufacturers the FDA approved the Plan B One-Step in 2009 to be dispensed via prescription as well as non-prescription for women 17 years of age or older with proper identification. However, it was noted that no other approved over-the-counter medications had restrictions based

Deadly Trend: Over The Counter Drugs

1714 words - 7 pages Back then, cough medicine or painkillers were used to treat the common cold. Now in days they are being used particularly different which contradicts its initial use. More and more teens are abusing over the counter medicine, otherwise known as OTC drugs to try to achieve that “high” effect. “Many of these products are widely available and can be purchased at supermarkets, drugstores, and convenience stores. Many OTC drugs that are intended to

Exaggeration Over The Selfish Nature Of The Millennial Generation

1213 words - 5 pages The dates can be disputed, however, generally, the range to be called a millennial goes from being born in 1980 and 2000. Being a millennial is sort of a state of mind, where the children of the baby boomers are seen as narcissists, selfish, lazy and obsessed with technology. This judgment can also be argued. Indeed, Joel Stein and Tom Hawking both a completely opposed opinion over this generation also named the generation 'Me Me Me'. Joel Stein

The Pros And Cons Of Over The Counter Birth Control Pills

1377 words - 6 pages money for clinical Over the counter Birth Control Pills 3 trials. In 1960, the first birth control pill was released on the market. Impact The release of the first birth control pill was a major step forward for women. No longer were they made to use ineffective birth control methods or rely on their partner to either withdraw or use a condom. For the first time, women were placed in charge of their own reproduction. This caused a Sexual