Marketing Research Design And Analysis

1736 words - 7 pages

While going through the survey and reflecting on its structure, we felt that was overwhelming due to the sheer length and size of the questionnaire. We also felt tired, bored and monotonous while going through the survey. Moreover, since it was too lengthy after a certain point of time, we felt too little motivation to complete it and there was a general feeling of ‘getting over and done with it’ as quick as possible as the survey instead of being a good way of putting across our opinion and thoughts turned into a hassle. Furthermore, after we were done, there was also a sense of futility in the whole process. We all also had a distinct thought that the survey designers did not take into consideration the time and effort that the Harvard students would face while answering the survey and they took the response rate for granted. Furthermore, the survey had very few open ended questions and some questions required too great thought such as the questions requiring respondents to choose options of trade off.
On the positive, it also came across to us that overall, the survey was in depth and had covered a host of topics that would be able to assist them achieve their objective, but since the survey was not mandatory they did not get a higher response rate. We also thought that respondents could not have know the right amount of time to dedicate to the survey since as it was just indicative of the length and it did not explicitly state the length of the survey. On the positive side, we believe that it was very through and detailed and fully captured the essence of the objective that survey designers wanted from the study. The answer options to the questions covered all possibilities in detail and this ensured that the respondents did not have to think about the appropriate answer fit. The structure of the survey was not only simple as it was divided into adequate and relevant sections, but also had the right flow and sequence except at one stage as we would have liked if section F, about comments, should come before section E, personal information.
My part
I have applied for on campus housing before and my experiences have been quite concentrated. A questionnaire should be direct and ask questions that are relevant to the coursework in study. All my previous questionnaires have been very descriptive. And since the purpose of HRES is to learn the attributes, interests, desires and characteristics of students, the questionnaire should be more descriptive in nature and should apply to all the 10 different schools of Harvard. I personally think that the following points should have been accentuated in the questionnaire:
• Is location as important as cost and space and are these criterions still pertinent to a current student?
• Would a prospective student also look at these factors while making a decision to go to Harvard and how important are these factors to him or her?
As evident from the survey to derive apt results, I think the results...

Find Another Essay On Marketing Research Design And Analysis

Relationship between design and research Essay

584 words - 2 pages development of a design. Research in design helps approach the design based on examples of the past and our surroundings, which is where precedent studies play the role with respect to interior architecture. "Research is integrated into design: concept-test; analysis-synthesis; experiential; complex intellectual activity; and associations" (Lee, M, n.o) Research enables and supports a design through the entire course of development, stimulating the mind

System Analysis and Design

1189 words - 5 pages Summary: System Analysis and Design Introduction The Abu Dhabi Beach Resort remains to be a spectacular place to stay. This beach resort is located in front of Al-Kornash in Abu Dhabi and has 115 accommodation rooms. Abu Dhabi Beach Resort is famous for its food service, gym, swimming pool, spa, massage and other related services. Room reservations are divided into three categories, which include standard, suite, and luxury. However, room

Winters Tee's and More: Marketing Analysis and Research

1805 words - 8 pages Winters Tee’s & More: Marketing Research Horace Winters EXD 498 Small Enterprise Planning: Business Plan Mr. Paavo Hanninen March 10, 2014  Winters Tee’s & More Marketing Analysis and Research Summary Winter’s Tees & More has been in the Chilton County area for around three years now. Our business allows customers to custom design shirts any way they would like. With the cutting edge technology we use, we offer our

Compensation Structure and Job Design Research

3345 words - 13 pages knowledgeable in a variety of areas from marketing and finance to management. Therefore, as the employee learns new skills and certifications, he or she will be compensated accordingly.Job Design for Department ManagerThe overall goal of any job design within any industry is to develop work assignments that meet the strategic intent of the organization as well as satisfy the personal and individual requirements of the jobholder. The latter is

Research and Design Statistics Worksheet MBA/510

608 words - 2 pages Research Design and Statistics Concepts WorksheetUniversity of PhoenixJuly18, 2008Murray PyleResearch Design and Statistics Concepts Worksheet Concept Application of Concept in Scenario Reference to Concept in Reading Sampling 'We conducted focus groups in our regions, which showed an overwhelming demand for the product' (USA World Bank p. 3) If UWB and CT do not choose the proper sample it could be a costly decision. 'To infer

Compensation Structure and Job Design Research

3677 words - 15 pages sales and specials according to the marketing plan and the budget. Initiates changes to improve the business and control the expenditures and resources for their department.Department Managers utilizing the skill-based approach concentrate on leading and motivating his or her employees and effectively communicating with customers. The department manager must also have the ability to make sound business decisions and understand sales figures analysis

Research Design and Statistics Concepts Worksheet

717 words - 3 pages ConceptApplication of Concept in ScenarioReference to Concept in ReadingDistinguish between secondary and primary researchJim Wilson used a focus group study to determine demand for the commercial product. Mary Monroe used a market research company to conduct a feasibility study based on survey results collected on the company web site. These are both types of primary research because the information was gathered directly from people by means of

Marketing Research And Strategy Marketing 421

872 words - 4 pages Marketing Research and StrategyWhen marketing a good or service marketing research and marketing strategy must coincide with one another. Marketing research is defined as "research that gathers and analyzes information about the moving of goods or services from producer to consumer" ( Marketing strategy is defined as "The articulated plan for the best use of an organizations resources and tactics to meet its marketing

Marketing Research and Dunkin Donuts

983 words - 4 pages Describe in depth the marketing research planning process and discuss the various forms of research instruments that can be used in obtaining qualitative and quantitative information necessary to obtain relevant data for an organization or company. The marketing research planning process is defining the” problem and research objectives consist of find out everything need to define the real problem and the research objectives are give

Marketing Research and Market Segmentation

2767 words - 11 pages INTRO Creating value for both customers and companies need some marketing research and some processes related with market segmentation.For making a effective and useful market segmentation,there will be some steps and some concepts that has to be known. The companies have to pay attention segmenting their products and entering a new market.Because of that, the company takes into consideration the all process of the market segmentation such as

Research on Outsourcing and Marketing

1707 words - 7 pages During my research, I was able to analyze three countries where we can do our outsourcing and marketing: China, Bangalore, India, and Riyadh, Saudi Arabia. I recommend that we do our outsourcing and the setting up of our new manufacturing plants in Bangalore, India. I recommend that we do our marketing in Riyadh, Saudi Arabia. Alarm systems can be very expensive especially when you decide on which type to purchase. Alarm systems can come in

Similar Essays

Quantitative Research Design, Analysis, And Results

697 words - 3 pages Haan & Duckworth (2012) present a unique way of studying executive-coaching outcomes through the analysis of existing quantitative studies. An investigation of the quantitative research design, analysis, and results will allow one to gain a better understanding of the quantitative research process. The foundation of the entire study starts with the strength and thought placed into how the research is designed. Quantitative Research Design

Option 3 – Green Product Design And Marketing Develop A 'green' Product Idea And Devise An Appropriate Marketing Strategy

2738 words - 11 pages SWOT analysis of Eco-Living company85.1 Strength of Eco-Living Company85.2 Weakness of Eco-Living Company95.3 Opportunities of Eco-Living Company95.4 Threats of Eco-Living Company96.0 Marketing objectives107.0 Marketing strategies117.1 Target market 1 - Hotels117.2 Target 2 - People in coastal regions11Target 3 - People in upper regions128.0 Financial forecast139.0 Conclusion / Recommendation1310.0 References14Green product design and

Research Design And Methodology Essay

2187 words - 9 pages It has been stated that “once you are clear about your research topic, you will be able to choose the most appropriate research strategy and data collection and analysis techniques” (Sanders et al, 2009: 20-21). This applies to the proposed research, as it is the “the logical sequence that connects the empirical data to a study’s initial research questions and, ultimately, to its conclusions” (Yin, 2009). A comprehensive research design includes

Research And Design Essay

1569 words - 6 pages ……….RESEARCH DESIGN As it has been already indicated, this study has examined each of our six research questions via the interviews of colleagues in the health field and through my experiences with my clients. The Research Method Our research method is concerned with inferential procedures. That is to say, information that we obtained can be used to make inference about a much larger set of measurements called population (OTT 1988). Three