Public Bank Malaysia was established in 6 August 1966 by Tan Sri Dato’ Sri Dr. Teh Hong Piow, and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April1967 (Public bank corporate profile, n.d.). The headquarters of the bank is situated in Kuala Lumpur, the capital city of Malaysia. According to Public Bank Corporate Profile (n.d.), the Public Bank Group is the third largest banking group in Malaysia with total assets of RM274.62 billion at the end of 2012, and ranked number six by asset size in Southeast Asia. Public Bank also known as the largest non-government-linked corporation in Malaysia (Public Bank Corporate Profile, n.d.).
Data retrieved from http://1-million-dollar-blog.com/2011-ranking-of-malaysian-banks-based-on-assets-size-market-capitalization/.
The mission of Public Bank is to “sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia” (Public bank corporate profile, n.d.). To achieve their goal, Public Bank cares for its customer, employees, shareholders and community to let everyone can satisfied with their services. To be ranked among the top 100 banks in the world is the vision of the bank.
Until now, security threat is always a challenge for Public Bank Malaysia Berhad. A security threat can be known as a possible cause that may harm to a system or an organization and even its assets (Information Management, n.d.). It happens when data transaction and transmission attacks or a false authentication is used to enter into the account through unauthorized access (Lallmahamood, 2007). There have some reasons that security threat occurs which include human error, promotion, and lack of knowledge. Sometimes, some users will make a mistake such as send their personal information to the wrong website. This provides the opportunity for identity theft to use their information. Besides that, when greedy users receive an email about promotion, bonus and lucky draw, they think that there have the chance to win a big reward or bonus by fill up and send their information to the specific website. However, it gives another chance for the identity theft to get their information and steal the money from their bank accounts....