This model draws on the psychological perspectives that hypnotize stereotypes to possess two dimensions in their approach, which include warmth and competence. Bulk of the stereotype activities are based on the ethnicity or race. The social groups, be it the Blacks or the whites, are perceived to be warmth if they do not indulge in internal competition for the same resources; for instance, if college students do not compete for space based on their ethnicity or race, that social group would be described as warmth according to SCM model. A social group will be considered competent if they are high in status, for instance, with regard to wealth and knowledge. Consequently, lack of competition for the same resources depicts warmth at the group level and status depicts a perceived competence.
The theory principally postulates that the various social groups e.g., the black or white, fit exactly in the four combinations of low and high levels of both warmth and competence departing from the previous stereotype models; which posited that most stereotypes reflected the dimensional and uniformity negative attitudes. It theorizes that stereotypes characterize the social mixture of individuals who belong to either high or low dimension of warmth or competence. Belonging to these different groups elicits different emotions that are distinct and directional in the society. The four dimensions include; non-competitiveness-low status, feelings of pride and admiration, groups which are incompetent and not warm and lastly, the competitive- high status groups.
In western cultures, the middle class are perceived to be high in both dimensions for they display a high degree of in-group favoritism. This as see, in this model depicts the kind of comedy that US has witnessed for years that comedy has evolved. To depict the in-group favoritism, stereotype comedy took to a center stage in the 1970s to date where both the black and the whites asserted the behavior of the other in a way that generalizes the behavior depicted by a minority. For instance, blacks were depicted to be rude and being too mouthy. For instance one of the comic quotes of George Carlin is that when one is born they get a ticket to the freak show; but when one is born in America you get the front the seat! This in its self is a reflection that the other races do not have the first opportunities simple because they are not American born (Panek 2004).
The SCM postulates that the inter-group emotions and stereotypes propose distinct behaviors which could be passive, harmful, active or facilitative. In a social group, members considered as incompetent but warm depict an active and assisting behavior. For instance, using the arguments in the model, a person might perceive those persons in warmth and low in competence to be homeless. The SCM was empirically tested for various international samples where vital discoveries were made with regard to predicting the stereotype content that in different...