Canyon Ranch Case Study

2127 words - 9 pages

Canyon Ranch continues to enjoy exclusivity in its industry with the ability to command rates that are 25% to 30% higher than its competitors. Through its resort hotels, along with its health and spa services, Canyon Ranch historically has been able to offer levels of service that its competitors have not. However, the competition is catching up and Canyon Ranch is dedicated to ensure that it continues to remain the have the most demanded luxury spa locations by examining the way it approaches customer service and considering how Information Technology can help it reach these goals.
For Canyon Ranch, a customer relationship management strategy will help it become more customer service-friendly by make its processes more streamlined and efficient while reaching the goals and taking advantage of existing historical data. By exploring how to improve Canyon Ranches’ evaluation and planning, and its ability to predict services for its customer, the strategy will also offer them options on how to take advantage of IT benefits at their own pace.
Summary of Facts
The Customer: While customer service is a priority, customers have to perform many steps during the course of their stay. They call in once for booking, then again prior to arrival, which includes background information and service scheduling. Upon arrival, they meet with a coordinator with whom services are confirmed, then adjusted or added to. As they meet their service provider, they may need to fill out further questionnaires or re-engage in background information.
The systems that support the different services of Canyon Ranch need to be integrated and data needs to be centralized. Doing so will eliminate the need to make multiple calls before arrival and as each step is completed, all post-steps can take advantage of earlier communications. An interactive website will allow the customer to schedule a stay and enter initial information by themselves or with the assistance of customer service, either by phone or interactive chat via the website. Services can also be scheduled on the website, providing both customer and employee an initial overview of the customer needs.
Canyon Ranch needs to offer customized options to its customers with integrating technology with its visits. This can be addressed by offering both self-service portals from rooms and various locations throughout the compounds from which they can book services or relying upon the program coordinator to book for them. Having options for customers will further streamline processes, free up time for customers, and make more time for customers that may require more help. Providing options helps maintain the low-tech image, while addressing the goals of allowing guests to translate thought into action and take control of their health as customers engage coordinators at their own choosing.
As customer engage in services throughout their visit, customer profiles need be updated on service provider portals...

Find Another Essay On Canyon Ranch Case Study

History of the Navajo People Essay

1919 words - 8 pages new farming methods but continued their warlike behavior of raiding Spanish settlements as well as those of their Hopi, Pueblo and Zuni neighbors. A major defeat for the Navajos occurred in Canyon de Muertes in 1804 when a group of Navajos confronted a party of Spanish horsemen. The Indians were trapped on a ledge of the canyon with Spanish soldiers armed with rifles above and below them; all but one of the Navajo were killed. In 1848, after

Me as a Student Essay

1238 words - 5 pages everyone at my school. I was one of the big guys on campus. I was the guy who kiss up or begs for a C to a teacher. I would also copy homework from friends. Most people said I had the best "hookups" at Canyon. Even though I rarely did my homework, I graduated with a 3.0 GPA.Every now and then I would do my work. I would study on occasion and for a few weeks every now and then I would stay focused. Something would happen or I would just get borad

Alternative Energy

2270 words - 10 pages River Food Webs: Lessons from the Grand Canyon." UPI Space Daily. 05 Sep. 2013: n.p. SIRS Issues Researcher. Web. 08 May. 2014. "Geothermal Power Facility Induces Earthquakes, Study Finds." UPI Space Daily. 26 Jul. 2013: n.p. SIRS Issues Researcher. Web. 08 May. 2014. Jarroud, Marianela. "Chile: Looking to Volcanoes and Geysers for Energy." Global Information Network. 08 May. 2013: n.p. SIRS Issues Researcher. Web. 08 May. 2014. Mims, Christopher

Breaking the Law or Civil Desobedience

2220 words - 9 pages not even an isolated example of civil disobedience being employed to protest an injustice as well. In another battle with the Bureau of Land Management on the heels of the Bundy ranch showdown, the citizens of Utah employed law breaking to protest yet another overreach of federal power in the West. In this case, a group of over 200 ATV riders rode into a canyon that has been blocked off because it is protected land and the Bureau again did not

Influences and Effects of Eating Disorders

1181 words - 5 pages , live longer” and “fewer calories, longer life”) These sites also give teens tips on how to progress their eating disorder and how to hide it from friends and family. As of now there are one hundred-eighty active pro-Ana and pro-Mia websites online. Over ninety-one percent of these websites are open to the public. Eighty-four percent include pro-anorexia material, while only sixty-four percent include pro-bulimia content. (Remuda Ranch Study

Steinbeck's Of mice and men

1895 words - 8 pages Of Mice and MenLoneliness is a basic part of human life. Every one becomes lonely once in a while but in Steinbeck's novella "Of Mice and Men", he illustrates the loneliness of ranch life in the early 1930's and shows how people are driven to try and find friendship in order to escape from loneliness. "A guy goes nuts if he aint got nobody. Don't matter no difference who the guy is, long's he's with you. I tell ya a guy gets too lonely an' he

Central Park

4513 words - 18 pages Of Mice and Men Study GuideAuthor BiographyJohn Steinbeck (1902-1968) was born in Salinas, California. He came from a middle class family. His father was the county treasurer, and his mother was a former schoolteacher. She inspired and encouraged his love of books and reading.He attended Stanford University, but he did not graduate. In his twenties, he traveled to New York City with the dream of supporting himself as a freelance writer. When his

Legalizing Prosititution in America

1461 words - 6 pages sex worker, Blue Ivy, a call girl at Moonlite Bunny Ranch near Carson Nevada, she states there are bodyguards for the girls 24/7, and she is never forced to go with a client. She goes on the state that she gets full health benefits and vacation time at the Ranch and enjoys a pleasant working environment (B. Ivy, personal communication, April, 2014). Countries where prostitution is legal, such as the Netherlands and Switzerland have strict

Aliens

1854 words - 7 pages Captures Flying Saucer On Ranch in Roswell Region”, the article said: The intelligence office of the 509th Bombardment group at Roswell Army Air Field announced at noon today, that the field has come into possession of a flying saucer…the disk was recovered on a ranch in the Roswell vicinity, after an unidentified rancher had notified sheriff Geo. Wilcox, here, that he has found the instrument on his premises. Major Marcel and a detail from his

Dee Brown's Bury My Heart at Wounded Knee

4599 words - 18 pages , and stealing Kit's favorite horse.When Carleton complained to Carson that he was moving too slowly in destroying Indian land, he was forced to move faster. Carson had destroyed most of the herds and grain between Fort Canby and Canyon de Chelly and on October 17; El Sordo arrived at Fort Wingate to plead his case. After Carleton sent Delgadito to fetch more Navaho to go to the Bosque Redondo, he sent Carson at the same time into Canyon de Chelly to

Analyzing Ethics in Fore´s Eating Animals

1285 words - 5 pages beings into bio-widgets; the self-compelled lack of knowledge that buyers show in order that they can carry on shopping, consuming, and living devoid of disgrace. Conversely, consistent with Foer, “A straightforward case for vegetarianism is worth writing, but it’s not what I’ve written here” (13). Conversely, eating animals penetrates into an unattractive territory and it may seem like an endeavour to convert the animal-eaters. Introduction The

Similar Essays

Case Study “Canyon Ranch”

2154 words - 9 pages the problems noted above that were not only present within this growing company but also recognized by leadership to be deficiencies. Decision and Justification Making the case for a company like Canyon Ranch to implement BI tools and enhanced CRM systems when the business is already profitable, but after it has already recognized the need to move away from legacy and outdated data capture and transactional systems should not be difficult. The

National Parks And Air Traffic Essay

3064 words - 12 pages overflights will any further action be taken. Environmental organizations, led by the Grand Canyon Trust, have filed suit with the FAA for their failure to enact the 1987 legislation. The Federal Appeals Court for the District of Columbia upheld that the NPS study that showed that the natural quiet had not been restored, as mandated in the 1987 legislation. However, the Court gave the FAA another 3 years to properly regulate the overflights. In

Steinbeck’s Novel, Of Mice And Men Has Been Described As A Protest Statement

3161 words - 13 pages Steinbeck shows Crook’s new found hardness by having him immediately going on the offensive. For example when Lenny explains that he saw his light, Crooks replies, “Well, I got a right to have a light. You go on get outta my room. I ain’t wanted in the bunk house, and you ain’t wanted in my room.” This level of hardness proves the negative effect of staying on a ranch especially if you are different, in Crooks case his difference is not his

Colorado River Hydrosphere Essay

1335 words - 5 pages Colorado River Hydrosphere A case study of * River management * People interfering in the hydrosphere * Balancing water from one area to another The Colorado river - basic facts It flows through southwest United States and northwestern Mexico. It is 2334 km (1450 miles long), the longest river west of the Rocky Mountains. Its source is west of the Rocky Mountains which is the watershed in