Cosmetics: Depicting False Femininity In Vogue

947 words - 4 pages

In today’s contemporary society, magazines, such as Vogue, depict women utilizing cosmetics to enhance their natural features in order to achieve the central goal of attractiveness. This idea of a consumerist society causes women to become objects of desire and victims of suppression, impacting their individual identities. The concept of consumerism allows Vogue to profit materially, targeting certain aspects of culture through three methodological tools of research, such as ethnography, textual, and political/economic analysis. Through the methodological tools of cultural research, I will analytically critique, how, through the use cosmetics in Vogue, the female gender is objectified and leads to profiting political, economic and social systems which distort the cultural identities of women.
In some societies, the identities of women can be shaped by cultural texts which are introduced by social structures, in a way that men dictate the limitation on the range of identities that a woman can hold. In impoverished countries, patriarchal societies believe cosmetics heightens the empowerment of a women over a man’s brain, by casting the spell of her beauty on them. Thus, this causes men to censor women from the practises of beauty, by restricting their connection to the world through the enforcement of fear, allowing men to play the role of the dominating gender in a relationship. Consequently, it can compel women to become cultural objects through the suppression of their identities. However, in the developed countries where women are acknowledged as equals, women cosmetically construct themselves to become culturally accepted as beautiful in their societies. I believe by applying cosmetics to their facial features, women introduce a sense of self-confidence to not only enhance their biological characteristics, but to beautify themselves in order to be classified in the category of “beautiful women”. In this manner, this idea of feminist beauty causes women to suppress their true natural self into something that they have not chosen to be, rather something they were forced to be. Through these multiple interpretations of ideal femininity, different cultures portray the ideal woman in different ways. Vogue is just one of the many examples, illustrating the idea of femininity and how societal structures enforce women to look and act in a certain way in order to be accepted in society; however, I believe women should be accepted as their natural self, reinforcing the concept that culture should be freely expressed.
Connotations of the representation of cultural objects such as, the female gender as illustrated in Vogue, articulate the concept of the ideal femininity. Subsequently, leading people to formulate interpretations of gender roles into their everyday lives. It can be assumed that the articulation of women’s alluring biological features, which are depicted on Vogue covers, symbolize the power of enchantment a woman holds in a heterosexual...

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