Decisions In Kava Part 1 Essay

807 words - 3 pages

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Running head: DECISION IN KAVA PART 1Decision in Kava Part 1Jarrod TranthamUniversity of PhoenixMGT 350Doctor GainerJuly 22, 2008Decision in Kava Part 1As a member of the International Marketing and Expansion Team for the University of Phoenix, I was assigned the responsibility of overseeing the potential integration of a satellite campus on the island of Kava. Initial reports indicate that the island would be an ideal market for post secondary education. The purpose of this paper will identify how the University of Phoenix can establish a strong presence in Kava by defining the issues and forces involved in the expansion. By identifying the problems and the effects of the problems, I will attempt to provide a solution necessary for successful expansion into Kava.The ultimate decision to be made is how UOP can establish a presence in Kava that will serve as a symbiotic relationship between the stakeholders for the University of Phoenix and the natives of Kava. The economic impact must be mutually beneficial for this to be a success. I have been working closely with Alex, the liaison on the island assigned to assist me with the local knowledge and issues the inevitably will affect our presence.Before a decision can be made, the issues need to be identified. The first issue was easy to recognize; from the information supplied by Alex, it was evident that the island could be plagued by numerous disasters at any moment, from hurricanes and tornadoes to disease and pestilence. Another issue that could impact the final decision is the demographic of the island; the island population contains multiple ethnic and religious groups each utilizing their own distinct language or dialect, and over half the population is under 15 years old. The island's poor economic status will also have an impact. And lastly personal issues; being away from home and family as well as the lack of comfortable communications between transplant employees and the natives of Kava will impact the decision.Since tourism on Kava is a necessary component of the economy on the island, UOP would have to implement a way to incorporate tourism into the university's objective to run a profitable business without infringing on the islands need for those same funds. UOP would need to develop a plan that would allow us to either cycle the income from tourism back into the local economy without hurting our profitability or develop ways to increase tourist spending.Many factors need to be analyzed while formulating the problem. To think...

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