E Marketing Vs Traditional Marketing Essay

1667 words - 7 pages

Introduction
The potential of e-marketing as strong form of marketing has been discussed in many publications. Despite the worldwide and the Middle East1 overwhelming statistics regarding the phenomenal growth of e-marketing and all other forms on internet based media. There was never clear method, to clearly identify the future expectations of the internet marketing.
E-marketing has grown rapidly in the past decade, many companies have
This paper will discuss the growth of e-marketing in the Middle East in contrast to traditional marketing.
E-marketing is a relatively new form of marketing (also referred to as online advertising), includes mass email advertising, banners on websites, banners on searching engines, advertising during online videos, and any other online advertising. Traditional marketing is all the forms of offline media such as television advertising, road banners and boards, in malls signboards, radio advertising, newspapers and magazines advertising and all similar types of advertising.
This paper reviews the influences of e-marketing in the Middle East and its implications.
To discuss the growth of the e-marketing in the Middle East, first the total growth of the advertising and marketing will be reviewed.
Middle East Marketing Spending Trends
Despite the fact that 2008 was a recession year, and most companies reduced their spending dramatically, marketing spending in Middle East was only slightly affected. Chart 1 shows total marketing spending in Middle East. In 2008 it was $11.2 Billion, in 2009 $11 Billion, then it went up in 2010 to $11.4 Billion (slightly higher than 2008). Based on the data, using a weighted moving average formula (where the average of the readings is taken and used to forecast future readings, giving higher weight to the more recent reading), the expected spending in 2013 will be $15.3 Billion by the end of the year. It is therefore clear that advertising spending in the Middle East is growing consistently.

Chart 1
Advertising spending in Middle East ($ Billions)

McCarthy A. (2013),Worldwide ad, retrieved from www.emarketer.com
As total marketing and advertising in the Middle East grew, e-marketing also grew for due to three reasons: the increase of internet usage in the past decade, and the increase of smart mobile devices usage, (which made accessing internet more frequent), and increase in the frequency of internet advertising.
Middle East Internet Usage Trends
To understand the growth of online advertising, the overall Middle East internet usage and internet penetration will be discussed, as it influenced that growth. Based on International Telecommunications Union figures shown in Table1, 39% of the world’s population is using the internet. The table also shows that the Middle East is at a global average rate, (38% of the Middle East population are using internet). In the Middle East 2013, 97 Million internet users were recorded over the 255 million population.
Table 1
Worldwide...

Find Another Essay On e marketing vs traditional marketing

Dell E Marketing Strategy Essay

4040 words - 16 pages ." Dell E-Marketing Effectiveness Dell has mastered the ability to know who there customers are, unlike traditional indirect vendors. Dell uses this information to expand sales, retain customers, and provide the highest level of support and service. Dell benefits the most from the direct relationship they have with their customers. They know what equipment the

E-Business marketing Strategy Essay

1651 words - 7 pages December 16, 2008E-Business Marketing StrategiesThe gaining acceptance to the use of the Internet has required the marketing strategies of the online e-Business in the U.S. Developing business opportunities has given the Internet on business to innovations that has transformed to not just one business sector but in every business sector. With the new approaches has become to see the significant changes in the environment that requires these new

Effective Strategies of E-marketing

9087 words - 36 pages increasing use of Internet. From day to day facilities and varieties of internet create interest of consumers. Through those reasons websites are developing their virtual designs for to strengthen their interactions with consumer.E-marketing is a service that B2B and B2C companies use. E-marketing can be used to increase business for a company. E-marketing has the potential to reach many more people in a short amount of time than traditional marketing

E-Commerce Trends: Viral Marketing

740 words - 3 pages E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a business's product or service. Yet until recently, although companies certainly have paid attention to popular buzz

E-marketing in Tourism Industry

2275 words - 9 pages approach especially within the travel and tourism industry. The growth of this industry will depends greatly on the emarketing strategies of a company.ReferencesArmstrong, G., Kotler, P., Saunders, J and Wong, V(1999) Principles of Marketing. 2nd edn. Prentice Hall Europe. London.Ash, B and Lambert, T. (2001) e-marketing dominance, How to use the interne to win and keep customers. The Mcgraw- Hill companies. England.Barnes, E., McClelland, B

"Traditional Ethical Issues Facing Marketing Researchers"

630 words - 3 pages "Traditional Ethical Issues Facing Marketing Researchers" was asurprise. First, I was surprised that there were so many ethical issues to take intoconsideration and then I was surprised by the complexity of some of the scenarios. Forexample, scenario 5 when the clients product management team wants to omit damagingresearch from the formal report in order to avoid negative product image. The researchcompany wants to meet the needs of its client

Is e-marketing an integral component of strategic marketing?

1909 words - 8 pages Internet approaches to their more traditional marketing efforts, whereas some relatively new launched businesses as Amazon and Egg have selected for e-marketing approaches more or less exclusively, using all new tech tools as for instance ATMs, retail kiosks, e-mail and iTV, countless organizations and institutions are turning to e-marketing strategies throughout the globe. E-marketing concept is sufficiently advantageous as it is faster, more

Web 2.0, E-commerce & Internet Marketing

1877 words - 8 pages marketers and e-marketing efforts of companies is increased traffic to websites hosting their services and making additional offers, while generating new sales.Another aspect of Web 2.0 is the substitution of the traditional letter sent in a physical mailbox. Today we have blogs and interactive electronic journals that can be updated anytime and sent as RSS-feeds, along with banner ads, ad logos, sweepstake options and virtual mini-games

E-Marketing in Kingdom of Saudi Arabia

1822 words - 7 pages Chapter one The issues confronting the growth and development of E-Marketing in KSA today There is a high growth rate of Information Technology (IT) in the Kingdom of Saudi Arabia (KSA) in the present days due to the high sales of personal computers (PC) and the improvement in the internet sector. According to the Ministry of Commerce in KSA, the e-marketing practices are not growing at the same rate as the growth of IT which therefore calls

E-Marketing - Promotion and the Communications Process

1822 words - 7 pages E-Marketing - Promotion and the Communications Process Introduction In this assignment I will be using a case study to demonstrate an effective promotional campaign plan for the launch of a new e-business - selling wine over the internet. The name of the e-business will be 'The Wine Seller', which will help promote brand recall. This will also form the basis of the PR and Advertising campaign. The steps taken will include

Strategic Marketing Plan of E-Tours 2007

3125 words - 13 pages Strategic Marketing Plan of E-Tours2006IntroductionE-Tours is an Internet based travel company located in Norwich, UK. It has seen its turnover grow from zero in 1997 to £5 million in 2003. Its principal tourist destination was the United States of America but following the events of 11th September 2001 in the USA, business began to slow down dramatically. The company also observed that long-haul destination and package holidays were down

Similar Essays

E Marketing Essay

556 words - 3 pages production, purchasing and sales. (Manuela & Varajao, 2011) E-Marketing is a subset of e-business in which electronic means are utilized for marketing activities with an objective of achieving marketing goals. It is applied at strategic level among other marketing strategies including traditional marketing. (Strauss & Frost, 2013) E-commerce refers to economic activities that are carried out over online platforms. It involves different types of

E Marketing Essay

6093 words - 24 pages E-marketingIntroductionThe literature in e marketing is constantly changing and being updated. There are many different definitions and terms used when discussing e-commerce. Therefore we have answered the question based on the definitions that we found where most appropriate for the task.This paper is divided up in three sections, one section for each question that we have been asked to answer. The first section describes a new service that

E Marketing Essay

631 words - 3 pages e-marketingTanımlar:- e-marketing (sanal pazarlama) olarak da anılan, internet pazarlama, en temel anlamıyla potensiyel müşteriye ulaşımın, ürün ve hizmetlerin tanıtım ve satışının internet üzerinden yapılmasıdır.-Tanımlar: E-ticaret: mal ve hizmet alım satımının elektronik ortamda gerçekleştirildiği s

E Marketing Strategies Essay

1057 words - 5 pages E-mail Marketing The online platforms such as websites and portals deployed by BMW often provide a registration form for customers or visitors to register. BMW then uses this information captured by the forms to facilitate direct sales, promotional campaigns, provision of information such as newsletters, etc. This ultimately facilitates brand awareness, customer retention, aside from enabling BMW to learn more about customers’ online behavior