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886 words - 4 pages

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Sir Richard Branson is a British entrepreneur. He was born July 18th 1950 in Blackheath, London. He is known as the founder of the Virgin brand and to be quite the adventurer. The Virgin brand consists of more than 400 companies and to mention some of those are Virgin Atlantic, Virgin Galactic, Virgin Trains and Virgin Mobile. He as a person has made several attempts to break numerous world records. Although he had to try 2 times, he broke the record in fastest Atlantic Ocean crossing with a boat. He also made a record when he crossed the English Channel in an amphibious vehicle. In general he is very flamboyant, e.g. he made a reality show where 16 contestants should do a lot of stunts, which could be to walk a line between two hot air balloons and business related challenges, in order to win 1 million dollars.

His role in the Virgin brand is very crucial and without there would not be any Virgin brand. He has taken a lot of chances that many would not take and he has made himself a front figure of the company, which means that he does all of these events and adventures, not only because he like to discover the world in an extreme way, he also does it because it gives the company such a high value of marketing. When he tried to cross the Atlantic Ocean the first time, he failed and had to be rescued by a helicopter. That event made a huge media coverage all around the world and pictures of the Virgin Atlantic Challenger, which is the boat where the Virgin name was written, went around the world and that kind of marketing is priceless. He also put a lot of work in finding the right people to work for him and then allows them to make the mistakes that sometime occur.
The Virgin companies suffered deeply because of the economic crisis and especially the Virgin Atlantic, which is the flight company, suffered. Richard Branson said that it was even bloodier than 9/11 because all of the costs went up, gas alone went 1,5 billion pounds up. He talked about a company being it´s people and when you surround yourself with great people, then the company have a good chance to be successful. In addition to that he said that it will be the good companies that will come out of the crisis alive and when they do, they will have better opportunities because the crisis will remove some competitors, which did not have the right people.
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