Excessive Advertising Of Junk Food Is Adding Fuel To The Obesity Epi

2045 words - 8 pages

Excessive Advertising of Junk Food is Adding Fuel to the Obesity Epidemic
I distinctly remember watching Fruit by the Foot commercials as a child. Not just what the commercial showed, but the feelings it evoked in me. In the commercial, the boy unwrapped the snack with a look of excitement on his face. He unrolled it and started rolling it up and down, as if it was a yo yo. Then it was utilized as a jumprope. The boy danced around, using the snack as a prop. He flung it up and down and all around him, his smile staying the whole time. Finally, he took a big bite of the Fruit by the Foot, and grinned even wider. As a seven year old, I looked on in wonder. To me, that snack looked like the most fun invention to ever hit the grocery store. My mouth would begin to water and I would start to crave a sugary treat of my own. I wished my mom would buy Fruit by the Foot so I could have fun, too. Little did I know, the company that made Fruit by the Foot designed that commercial for that exact reason; so kids would want their product and ask their parents for it. In their ever-present ads, junk food companies use underhanded tactics to convince easily swayed children into wanting their products; the more ads they see for junk, the more likely they are to form early food preferences for this junk food and become obese.
In this day and age, kids spend more time in front of a screen than ever before. In fact, kids on average spend more time in front of the computer, watching television, or playing video games than any other activity in their life besides sleeping (“The Impact of”). It’s no secret that kids love to watch television movies, but now they’re being allowed to watch more and more. On average, this screen time adds up to about 44.5 hours a week (“The Impact of”). Even toddlers are spending more time with electronics, 66% of them logging two hours per day (“How TV”). This time accumulates when they’re parents set them down in their playpen or bouncy and chair park it right in front of a television. With increased screen time comes increased exposure to advertisements. The average child sees about 40,000 advertisements per year on television alone (“Television Advertising”). That’s over 100 per day. Half of all of these ads directed towards children are food (“The Impact of”). That means that those toddlers are seeing countless ads for snacks that they can’t even eat yet.
Unfortunately, these ads are usually detrimental. Almost ¾ of all food advertised to children is considered to be unhealthy (“The Impact of”). There are next to no advertisements for foods such as fruits or vegetables, but there is an overflowing abundance for junk food ads. These ads subliminally influence the children to eat those unhealthy foods. In a study by Jean Weicha, PhD, it was shown that an an hour of television causes 7th and 8th graders to consume about 167 more calories a day (qtd. in“Direct Link”). In addition, it was found that the children who watched the most tv...

Find Another Essay On Excessive Advertising of Junk Food is Adding Fuel to the Obesity Epi

Is Fast Food the Cause to Obesity?

1051 words - 4 pages the consumer used to eating above average portions .They then think that these portion sizes are normal, when really they are way above normal. In the United States, one out of every five people is obese (Murphy 4-10). Fifteen percent of kids are obese and one third of adults are obese (Holguin 11). Fast food acts a contributor to obesity, but the real cause is the individual’s choice of what to eat as well as how the individual allows snacking

From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snacks

1878 words - 8 pages Overview and Research: In 2007, Frito-Lay enlisted the help of Zocalo Group/Ketchum, to help reinforce their motto “good food for the fun of it.” Frito-Lay is the company behind many popular chip brands such as; Lay’s, Fritos, Cheetos, Tostitos, Doritos and SunChips. In 2008, the company was 63-years-old and its products had a reputation of being junk food. (Public Relations Society of America) According to A Tradition of Health and Wellness

Healthy Food is Better Than Junk Food

858 words - 3 pages craving and finally preference for eating. However, increasing obesity among teens, heart problems, eating disorders and new researches call for our attention. The paper discusses healthy and junk food choices, their impact on human body and mind in addition to some animal researches and concludes that healthy food is certainly better than junk food. Healthy food provides not only the right source of energy for everyday bodily functions but balanced

Junk Food- The Legal Drug

1017 words - 5 pages “As a culture, we’ve become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.”(Moss). Consumers should buy less junk food because it causes a variety of problems. Junk food causes a major problem in the world today because it is addictive, causes many internal

Adding to the Advertisements

1485 words - 6 pages of the information should not be given out, but, because the customers are just plain folks like the makers of the whiskey, it is an acceptable loss. The other advertising device used by the ad makers is one Cross describes as Stroking. Stroking is described by Cross as giving someone enough compliments to have them begin to like you and your ideals (421). In the ad by Calvert, the one compliment given is "You accepted us.", by telling the reader

Adding E85 (Ethanol Based) Fuel Vehicles is Advant

1941 words - 8 pages type of alternative fuel, is not the same as the 85, 87, 89, 91 or 92 octanes rated gasoline produced from oil seen at many gas pumps. E85 fuel is distinguished at the pump, specifically as ?E85? fuel and is an alternative fuel blend of ?85 percent ethanol, which comes from plants like corn, and 15 percent gasoline? (Mills, 2006). Specifically, adding E85 (Ethanol Based) fuel vehicles is advantageous to the Lotus Rental Car Company.Henry Ford

Adding Value to Frozen Food from Thailand

1771 words - 7 pages Theoretical aspect Why value added is important for any company. Similarly, value added is also important for frozen food industry. This paperwork would be investigating about how to add value in marketing area of frozen food. The reasons are, to understand the market environment of frozen food market, the strategy which the company used to entry to the new markets in UK, cost effectiveness which how to keep the level of costs in investment and

Is it ethical to use corn or rice to make fuel (ethanol) instead of using it for food?

693 words - 3 pages Food and energy are the main issues that were mentioned the most in 21st century. The world population has reached over seven billion by the time we are writing this essay (Worldometers, 2014). It means that the amount of food and energy consumed will be rising promptly. We do not know whether people would choose food crops or fuel crops to satisfy their needs, but from our point of view, producing ethanol by corn and rice is good for all

should advertisement of junk food be banned

820 words - 4 pages and University of Newcastle, it is tiring for parents to go against pester power. Bresnan believes that the government needs to listen to the voices of health groups so that the next generation of children won’t be the first with reduced life expectancy (Doggett 2012). 5.2 Arguments against of junk food advertisement in Australia Firstly, the Obesity Policy Coalition’s claim that having a blanket ban on advertising foods to children on all

Adding Value to the Organization

1236 words - 5 pages investor and board-level issue. Forty-nine percent report that investors are beginning to ask about human capital issues to at least a moderate extent. Today, 23% say that their boards are highly involved in human capital issues; in two years, 36% expect such involvement. Interviews suggest that recent board interest is partly a result of the past year's corporate scandals, but also a growing recognition of human capital's importance to the bottom

Is Fast Food Contributing to Obesity in America?

2288 words - 9 pages obesity fast food causes. Pelman v. McDonald's is one of the most well-known court cases. This case was brought to court because of children who became obese after consuming much of McDonald's products. "The Pelman plaintiffs claimed that McDonald's has engaged in deceptive advertising and produced food that was unreasonably unsafe while failing to warn consumers of the dangers of its products." The case was dismissed in 2003 because there was not

Similar Essays

Children Obesity In Kazakhstan An The Influence Of Junk Food Advertising

871 words - 4 pages Nowadays, in the busy world, fast foods, snacks, sweets, ready breakfasts, etc., all this junk, easy-ready food industry is influencing on our traditional eating habit. As the result, obesity. A study done by the Center of Disease Control showed that since 1980, one third of adult population has become overweight and according to World Health Organization (WHO), 170 million children under the age of 18 are overweight. The epidemic of the obesity

Junk Food Number 1 Source Of Obesity

1582 words - 6 pages An alarming new study published by the U.S. Department of Health and Human Services reveals that Americans are getting nearly 40% of their calories from junk food such as soft drinks, sweets, salty snacks, hamburgers, and other kinds of take out food (Contributing Factors). It is difficult for them to escape the temptation of consuming fast foods because they are constantly bombarded with advertising of mouthwatering hamburgers, desserts, and

Junk Food And The Obesity Crisis

1427 words - 6 pages Junk food has been around our life for decades. People always see it everywhere such as in convenience stores, advertising, schools, airports, groceries, gas stations, etc. It refers to the food that has low nutritional value and contributes high levels of sugar, calories, fat, and salt. Junk food was blamed for causing major health issues and that is the reason America’s largest food companies gathered for a meeting to discuss the issue

Argumentative Essay Fast Food Advertising Deceives Americans To Obesity

900 words - 4 pages unappealing, "has been associated with cardiovascular, endocrine, pulmonary, hepatic, renal, musculoskeletal, neurological, and psychosocial complications" according to the Boston Globe. Again, the libelous advertising that has caused millions to choose fast-food restaurants over healthier alternatives has effectively contributed to the higher incidence of obesity in the United States. It is unconscionable that any company, well-aware of the potential