Fair Trade Essay

880 words - 4 pages

A Critical Review of De Pelsmacker, P.; Janssens, W.; Mielants, C. (2005): Consumer Values and Fair-Trade Beliefs, Attitudes and Buying Behaviour. International Review on Public and Non Profit Marketing, vol. 2, n’2, pp. 50-69.

By using the four Fair-trade dimensions of De Pelsmacker, P.; Janssens, W.; Mielants, C. (2003), a survey is conducted in Belgium by the three authors and focused on the consumer values and fair-trade beliefs, attitudes and buying behaviour among 615 Belgians via sampling frame of a marketing research agency who were responsible for day-to-day purchase of groceries. This research aimed to identify the relationship between the attitudes and buying behaviour of Belgian consumers and the personal values of those Belgian consumers towards fair trade. The study shows that there is a remarkable positive sign about the overall attitudes of consumers or buyers towards fair trade, yet the results of the quantity and quality of information and product attitudes, especially price acceptance, were less apparent significantly. To the extent of that, this research was descriptive and exploratory as an explanatory model of fair-trade buying behaviour of consumers can be identified and constructed based on the basic of the relevant behavioural and attitudinal of consumers nowadays. It will be possible for us to get the relative importance of each attitudinal factor in fair-trade buying behaviour. However, several potentially relevant causes were not taken into account.
In this paper “Consumer Values and Fair-Trade Beliefs, Attitudes and Buying Behaviour,” De Pelsmacker, P.; Janssens, W.; Mielants, C. (2005) state that empirical research which is used in determining the factors of fair-trade buying behaviour and ethical consumer behaviour has been limited to the measurement of overall attitudes to these issues. Plus, overall attitudes alone are typically incomplete description of the poor behaviour of predictors and attitudes of fair-trade, especially in social marketing. On the other hand, even though studies have tried to examine ethical values and their ethical behaviour effects within Rokeach scale, however, no systematic attempt has been formed to link the ethical buying behaviour to the entire value systems of consumers. Three objectives have been addressed in this paper; to make recommendations for better promotion and marketing of fair-trade products, to get insight into beliefs, attitudes, knowledge, behaviours, and intentions of Belgian consumers towards various fair-trade issues, and to look for the differences in attitudes, behaviours, and beliefs among consumers based on their personal values. Questions regarding personal values and fair-trade issues were being asked in questionnaire to study the fair-trade buying behaviour. From the findings, we...

Find Another Essay On Fair trade

Fair Trade Labeling Essay

756 words - 4 pages 1. I have minimal prior knowledge about this topic but I have heard and read stories about fair trade in the past. I believe fair trade is international trade in developing countries in which fair prices are paid to the producers. I know that trade isn’t all fair thus workers don’t always get a reasonable share of their profits however fair trade prevents such injustice in the market. Additionally, I choose this topic because I want to major in

3.2 fair trade Essay

2479 words - 10 pages This chapter of fair trade state background, management to take an example of Canaan. Fair trade of Canaan is trading of olive material and processing product, which is located in Palestine. Canaan administration manages to improve olive farmer situation, agriculture enterprises, community, and gender problem in Palestine area. Background of Canaan began making reasonable price and community to revive olive material of fair trading works

Fair Trade Coffee

1186 words - 5 pages Fair Trade Coffee Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers The world coffee industry is in crisis. A flood of cheap, lower-quality coffee beans have pushed world market prices down to a 30-year low. Many now earn less for their crop than it cost them to grow. Many coffee farmers around the world receive market

Is free trade ever fair trade?

909 words - 4 pages Economics essay: Is free trade ever fair tradeEvery one of us has probably seen reports or heard something about demonstrations against globalization when international organizations like the WTO meet. One example was the G8 meeting in July 2001.So we have to ask us the question why there are some people who protest against globalization and also against the free trade the WTO stands for.The main complain and concern of these groups is

What are Fair Trade Goods

845 words - 4 pages Fair Trade goods are products that bear a logo which come from farmers and workers who are reasonably compensated. Fair trade helps farmers in developing countries build sustainable businesses that positively influence their communities. Fair Trade USA is a nonprofit organization, but instead of charity they teach disadvantaged communities how to use the free market to their advantage. With Fair Trade USA, the money you spend on day-to-day goods

Behind the Scenes: Fair Trade

1782 words - 8 pages Fair Trade: The Social Movement Fair trade is social justice movement that began in 1950s. It is “a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade.” (Smith.) Organizations that participate in fair trade work to support producers, raise awareness, and campaign for change in regulations and practice in international trade. In other words, they help those workers that in unjust

International Movement: Fair Trade Analysis

2114 words - 8 pages Previously known and described as ‘alternative development’, Fair Trade is an international movement which seeks global social justice, economic justice and environmental sustainability through the workings of the market. (Lyon and Moberg 2010) Addressing injustice has never been more important as many have worked hard to convey information of the social conditions under which goods we consume are produced, and the people who produce them for a

Fair Trade: A Mutually Beneficial System

1586 words - 6 pages Fair Trade is a trading partnership that seeks greater equity in international trade by maximizing the benefits of the stakeholders involved (“WFTO”). Nearly all (93%) of the Starbucks Coffee Company coffee was ethically sourced through Coffee and Farmer Equity (C.A.F.E.) practices, which include the fair trade system (“Responsibly Grown”). In January 2013, more than 1.2 billion profits from the sale of Kit Kats supported over 7,000 fair trade

why consumers purchase fair-trade products?

1856 words - 8 pages Introduction Fair trade is an initiative that was created by importing organisations in the United States and Europe with the purpose of fostering inclusion, capacity building as well as equal opportunities for agricultural and textile producers who had been marginalised in less developed nations (Huybrechts 2012). The whole concept of fair trade has seized the imagination of the public in a remarkable way. This is evidenced not only by

Why Should We Consume Fair Trade?

1280 words - 6 pages Why Should We Consume Fair Trade? “Her family earned 12,000 rupees per year – less than US$0.74 per day – through farming. That’s when her husband, Kistaiah, was alive” (Patel 74). After reading Raj Patel’s Stuffed and Starved, I had a revelation and I have never looked at supermarkets the same way again. This particular narrative relates the unfortunate story of Parvathi Masaya, a widow from a small rural town in India, trying her best to

The Moral Problem of Fair Trade

1454 words - 6 pages exploited all in the name of revenue returns. Fair Trade was introduced to balance this inequality and help exploited producers break free of the vicious cycle of poverty. This paper tackles the moral problem of fair trade. There exists a dilemma here, with respect to the role of corporate actors within our society; do they serve to increase profits only, or are they bound by a different morality? The role of business in society has to be

Similar Essays

Fair Trade Essay

560 words - 3 pages A Critical Review of Davenport & Low, 2013, From trust to compliance: accountability in the fair trade movement, Social Enterprise Journal, vol. 9, no. 1, pp 88-101. Davenport & Low (2013) conducted a study on the evolution of fair trade movement from trust-based relationships to standards-based systems. The research emphasized on the external and internal accountability approach adopted by Fair Trade Labelling Organization International (FLO

Fair Trade Essay

1820 words - 7 pages Introduction What is fair? Is fair assuring everything is equal and evenhanded? Is fair avoiding cheating and fraud? Or, is fair simply an event filled with bright lights, colors, and candy that many of us go to as children. In the business and trade world, fair is defined as assuring equitable treatment and opportunities to all consumers and producers. The business world revolves around products (50). Virtually every person in the entire

Fair Trade Essay

1046 words - 5 pages This chapter of fair trade state background, management in an example of Canaan in the Middle East of Palestine area. Canaan manages to trade between globally and locally to improve unfair price of agriculture products including olive oil, unstable income, undeveloped community, and unpopular value of products in Palestine. Background of Canaan began to witness Palestine’s farmer situation by founder’s Nasser Abufarha. He knew to go back in

Free Trade Vs Fair Trade Essay

2369 words - 9 pages an economic activity within one nation, a reallocation of resources for more efficient nations allows trade to be fair and enhance the quality of resources. The reduction of trade barriers enables the local prices of goods to reduce too, which will eventually lead to an enhancement in the economical welfare situation of nations by reducing the limitations of new entrants into the markets. The removal of barriers would mean a free and fair