Examination Of Apple Inc.'s Financial Performance Over The Last Three Years

2469 words - 10 pages

Provide a rationale for the U.S. publicly traded company that you selected, indicating the significant factors driving your decision as a financial manager.
The focus of this analysis is to perform a thorough examination of Apple, Inc.’s financial performance over the past three years and its growing success since being founded in 1976. Apple upholds its focus on the design, development and marketing of personal computers, related software, peripherals, portable digital music players and related accessories. The company’s portfolio is structured around Mac computing systems, iPods, iPhones and servers.
Apple has made radical financial advances over the past few years, which can be easily illustrated through this analysis. The company recorded a 35.3% increase in revenues over 2007 reaching $32.479 billion with a net profit of $4.834 billion equating to a 38.3% increase over 2007. With these increasing numbers year after year, Apple has blown away the industry averages while becoming a true contender in the fight against Microsoft, IBM, Dell and Hewlett-Packard (Apple, Inc., 2012).
In choosing a company for the analysis the decision was clear because of the apparent strength of Apple as a company and the success that they are realizing during these tough economic times. Customers are still looking to buy Apple products like MacBook and iPhones even though times are tough; there is still the strong desire to get the latest and greatest technology no matter the cost.
Determine the profile of the investor for which this company may be a fit, relative to that potential investor’s investment strategy. Provide support for your rationale
Apple Incorporated (NASDAQ: AAPL) was founded in 1976 by Steven Wozniak, Steven Jobs and Ron Wayne based in the comfort of Jobs’ garage and is now headquartered in Cupertino, California employing over 32,000 employees (Apple, Inc., 2012). Apple’s current operations are based on the design, manufacturing and marketing of personal computers and its related software. Its newest endeavors brought them into offering a line of portable digital music players, accessories and services. The company’s products and services include an entire line of Macintosh desktops and laptops, iPod digital music players, iPhone digital music player’s smart phones, an iTunes Music Store and an ever-growing portfolio of peripherals and accessories for all of their product lines.
The company sells its products globally through its online store, retail outlets, a direct sales force along with third-party wholesalers, resellers and value-added resellers. Apple makes it a point to leave no stone unturned when it comes to getting its products out to the customer. Their main focus of a customer base is structured around individuals, small and midsized businesses, education, enterprise, government and creative customers. The Apple operating system provides a highly stable environment for users leaving little or no possibility of...

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