Grocery store employees are faced with many challenges, such as standing up their entire shift, lifting heavy objects, dealing with sometimes irritable customers appropriately and taking care of monotonous tasks. The biggest challenge of all is the low, often minimum wage salaries that make life at home difficult and a struggle for the average grocery cashier, baker, and stock person. Since grocery store employees work conditions can be draining and receive little pay the turnover rates are astronomically high. Because of such low pay available, grocery chains need to motivate employees with benefits they could not find elsewhere. One of the major chain grocery stores trying to combat this issue is Publix Super Markets.
Publix Super Markets main objective goes along the lines of becoming the “premier quality food retailer in the world” and they have gone about achieving that goal by focusing on giving the utmost service to its patrons and by building a lifelong relationship with its employees. They have been on the FORTUNE’s “100 Best Companies to Work For” every year since 1998, which is not an easy accomplishment. Slowly they have grown their consumer base and presently own and operate over a thousand stores, include their own distribution centers. The key to success has been to never knowingly disappoint their customer, along with giving back to the community and keeping employees gratified (Publix Asset Management Company, 2014).
Publix recognizes that in order to gain happy customers that will exclusively shop there for many years, they first have to make sure that those who directly interact with them are positive affective people. Publix holds a diverse workforce environment consisting of 48% women and 38% minority employees. Publix directs the need for maintaining a diverse workforce to their success and ability to gather customers from all walks of life as stated from the company website: “The diversity of our workforce and the inclusiveness of our work environments have contributed to our success in the competitive grocery industry and continue to help us better understand and serve our customers” (Publix Asset Management Company, 2014).
Publix empowers their employee morale with opportunities to make extra income throughout the fiscal year. All staff associates that put in 100 work hours and over a year of employment receive an additional 8.5% of their total pay in the form of private Publix stock (Solomon, 2013). Many employees that are eligible receive quarterly and annual holiday bonuses, a benefit uncommon for store employees that are not a part of management. All Publix store employees are given access to a private library full of life enrichment tools that support personal growth and further development of interpersonal skills that are useful for career productivity. Onsite child care services are offered for all employees, making it easier for single parents to be able to work without worrying about the safety of...