Gender refers to those social, cultural, and psychological traits linked to males and females through particular social context1. Too often in society, males and females does not conform to the expectations, behaviours and images that are considered appropriate in society and are likely to face gender discrimination. Gender discrimination refers to prejudice or discrimination based on gender, as well as conditions that foster stereotypes of gender roles2. Gender discrimination occurs throughout the world and is largely promoted in the Caribbean society through the mass media. ‘‘Rolly Polly’’ sung by Mr Killa and ‘‘Big Belly Man’’ sung by Mac Fingall were two songs, promoted by ...view middle of the document...
Whilst the obese women may have gained some recognition, the obese men continue to be shunned in society since many songs such as Big Belly Man have caused discrimination among the obese male population. It can be also be observed, there are no obese male models in the Caribbean due to the view by many in the Caribbean society that obese men are unattractive .Institutionalization is the process of establishing a practice as a norm4. Thus it is quite clear gender discrimination is institutionalized in the Caribbean through the mass media and division of labour.
The functionalist perspective of gender inequality suggests that gender inequalities exist as an efficient way to create division of labour, or a social system in which a particular segment of the population is clearly responsible for certain acts of labour and another segment is clearly responsible for other labour acts 5. In the past the males role in society were to work and provide for their family whilst the females were to stay home and perform the domestic household chores. Due to this concept men dominated the workforce as well as high position roles in different organizations. However, as time passed women gradually shifted away from the typical practice of domestic household chores and became more involved in the workforce.
4‘‘Institutionaliztion’’Boundless-http://www.boundless.com (accessed March 23rd 2014)
5‘’Functionalist perspective of Gender Inequality”-http://www.boundless.com (accessed March 23 2014)
Since then, there have been many limitations for women such as lower salary for the same job positions as that occupied by males. Even in the hiring process males tend to have a higher chance of obtaining these jobs. This has sparked many outcries in the female community as it is seen as gender discrimination. In the Caribbean many businesses practice this type of gender discrimination.
According to Talcott Parson, there are three stages of socialization which are primary socialization, secondary socialization and tertiary socialization6. Persons are socialized by different socializing agents such as the parents, peer groups, mass media and much more. The mass media refers to the channels of communication that are available to wide segments of the population which are the print, film, electronic media and internet. These images portrayed by the media are becoming constantly embedded within the person's mind from the youngest child to the oldest adult7. The media influences things such as style, language and value systems. This creates a popular culture which are beliefs and practices that are part of our every activity8. Therefore many citizens get their primary cultural experiences from the mass media. The media shows the accepted patterns of how race, gender and class are depicted. When growing up persons are socialized with the thought that a slim woman is...