Ikea, Cb1 And Restoration Hardware: Website Analysis.

1047 words - 4 pages

What Makes a Great Website?IKEA.IKEA's website starts out by offering the visitor 35 different language choices. This was an exciting and unique way to begin the shopping experience. Each language choice has a unique first page, which speaks to the culture of that country. The initial page also lists two recalled items, which was a show of great customer service due to the location at the top of the page and the size of the recall notification. This was impressive as this was not something that would bring in additional revenue but spoke only to customer service.Visitors touring the site are immediately aware of the simplicity and organization that the site has to offer. Moving from page to page is easy. The colors are great and the prices are readily identifiable. Items are available in a variety of colors and the visitor can easily click on the preferred color and see the actual item in the chosen color. No color swatches here. The visitor can view the actual chair that they have chosen in the color of their choice. Items are completely described making it easy for the visitor to feel confident that the item will meet their unique needs in the areas of size, fabric blends and laundry instructions. It seems that there are no surprises waiting for the buyer when the item actually arrives.The web designers followed understood standards for design and used white backgrounds with bright, easy to read type, copyrights are at the bottom of each page along with the site index and privacy issues statement.The site could be improved by enlarging the size of the displayed items in each section of the site. The initial view of each item is very small and this tends to give the viewer a negative initial first look at the items. When site visitor moves forward in the site and selects a particular item, they are larger and the choice to enlarge them is given however, making each item larger for the initial view would be more pleasing to the eye.Crate and Barrel.The opening page of Crate and Barrel's website is bright and pretty. The top of the page is concise, clear and gives the visitor an easy way to navigate the site. The customer can choose a specific site to look in or if the customer has a specific item in mind and is in possession of the SKU#, the customer can simply type that number in the search window and the item searched for will be found immediately. This feature is a time saver for the customer, will definitely create smiles for the busy professional who knows what they want, and simply needs to order that specific item.The site also offers the visitor the option of going to CB2, which is a new site that the business has chosen to offer. This site seems to have been designed for the younger, computer savvy crowd. It was not as beautiful and glamorous as the initial site and gave the impression that cheaper merchandise was behind "door number one". This turned out to be a false impression. CB2 was a disappointing site and not as easy to navigate...

Find Another Essay On IKEA, CB1 and Restoration Hardware: Website Analysis.

Corperate Strategy of IKEA Malaysia Essay

2269 words - 9 pages worldwide IKEA franchisor. The CEO is Torbjörn Lööf.Inter IKEA Systems B.V. is a company within the Franchise Division of Inter IKEA Group. The Franchise Division also includes service companies and companies selling IKEA products to franchisees on cert​ain markets.3.2.2 Group Structure3.2.1 Organization ChartSWOT Analysis of IKEAPORTER's 5 FORCE AnalysisPorter's 5 forces an analytical tool that analyses industrial structures in

Analysis the marketing mix of two specific segmentations that be emphasized by IKEA's marketing strategy

3011 words - 12 pages segmentations of IKEA and its current promotional strategy to those different target segments. In examine the two segments, this report focus on seven Ps' from the sellers' view such as product, price, placement, promotion, people, process and physical evidence.1.3MethodologyThe data mentioned in this report has been collected from some journal articles, the home website of IKEA based on the two segments, and relevant links in its website

IKEA case analysis

917 words - 4 pages being faced with is their lack of online presence. While customers currently have the ability to design a room on IKEA’s website, they do not have the entire store inventory at the tip of their finger. As stated in the case, IKEA only has about 30% of their inventory available for online purchase. As of 2012, the top reasons for consumers to shop online are to save time and to have more variety1. Currently; IKEA is not giving their consumers

IKEA's Marketing Strategy

1489 words - 6 pages difficulty by adding instant access to the competitor's items. However, if done attentively and properly, any business could gain a profit and clear return on their investment. With IKEA, they strive to stay ahead of the game and their website shows they are one step ahead of their competition. With IKEA they basically take a look at what their competitor's prices are, and cut the prices in half (IKEA, 2005). This has proven to be a successful

IKEA: Target Market and Positioning Strategy

1304 words - 5 pages probably middle class, young, adults who visit the store and purchase products whom they share their IKEA experience with other friends. IKEA’s positioning strategy allows the company to reach several people using different communication channels. The company uses their employees in their IKEA Catalog to showcase new products (Cravens &Piercy, 2009). The company also uses publications, advertising, IKEA website, brochures, and public relations (IKEA

IKEA operations management

4780 words - 19 pages Operations Management Critical Evaluation of Relevant Issues - IKEA case Table of Contents2Executive Summary 2Introduction 2Company profile and Situational Analysis 3Growth and profitability 5Culture 5Goals 5Competitors 5SWOT analysis 6PESTLE Analysis 6Political Analysis 6Economic Analysis 6Technology Analysis 7Sociological Analysis 7Legal Analysis 7Environmental Analysis 7Input-Transformation-Output 8Corporate Objectives 9Quality 10Speed

IKEA case study

1695 words - 7 pages stick to regional organization because functional organization is not suitable for IKEA. The approach is usually best adopted where operations in one country are all at one type. Problems are likely to arise if a company has a plant in the country and also exports to that country. The regional manager are the keys executives at headquarters; they have full and sole responsibility for all activities in their operation with information, analysis and


2393 words - 10 pages INTERNATIONAL BUINESSRECOMMENDING AN OVERSEAS MARKETINTRODUCTION:In this report I will analyses the market of our host country and macro environmental factors which should be taken in consideration before starting a project. According to me India is a growing country for business and IKEA is a global furniture company. I am going to analysis IKEA's opportunity in India.In this report I will first study about the company's portfolio and about the


2393 words - 10 pages INTERNATIONAL BUINESSRECOMMENDING AN OVERSEAS MARKETINTRODUCTION:In this report I will analyses the market of our host country and macro environmental factors which should be taken in consideration before starting a project. According to me India is a growing country for business and IKEA is a global furniture company. I am going to analysis IKEA's opportunity in India.In this report I will first study about the company's portfolio and about the


2579 words - 10 pages -decision vary quicklyCommunication and Information Technology are absolutely vital to managing the constant interface of various functions and management of the huge variety of product information (Dutta, 2003).From the above the analysis, it can be concluded that Ikea and Zara has totally different business model, Ikea's operations strategy focused on low cost, but that of Zara paid more attention to shorter lead time. However, Zara and Ikea has

IKEA versus Bob Discount Furniture

1630 words - 7 pages Competition Analysis Bob Discount Furniture is the competitor chosen by our group. Bob’s discount furniture and IKEA both compete on a low-cost strategy. The current CEO is Edmond J English. Bob’s discount furniture first opened its doors in 1991. Since then Bob Discount Furniture has grown to fifty stores in eleven states. Most are located in the Northwest and Mid-Atlantic. Their

Similar Essays

Life Cycle And Cradle To Grave Analysis Of Timber (Discusses Recycling, Waste Minimisation And Ecological Restoration)

1985 words - 8 pages . However, this approach is more qualitative and does not require the thorough data analysis that full scale LCA relies on. Considering the life cycle of a product + it's materials in a general way may, for example, lead to reducing packaging of products, using recyclable raw materials or improving the efficiency of the product when it is used by the customer. Waste can be reduced, energy can be saved and raw materials can be conserved.To be truly

Global Marketing: An Analysis Of Ikea And Ashley Furniture Industries’ Marketing Activities

3490 words - 14 pages ) “Culture: More Than a Language”, Target Marketing, 30(5), 54-55. Philip, C., Lowe, R. and Doole, I. (1994), International Marketing Strategy and Analysis, London: Butterworth Heinemann. Sanders, P.W. (2010) Foreign Retail Groups in Russia – The limits of development, Dijon, France: Burgundy School of Business Song, L. (2005) “Changing IKEA—an interview with Ian Duffy, IKEA’s CEO of Asia-Pacific region”, National Business Daily [online

Marketing Analysis Of God: A Local Furniture And Furnishings Company In Hong Kong Company Background Situation Analysis Swot Analysis Industy Analysis Competitor Analysis(Ikea)

1576 words - 6 pages is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years.Situation Analysis: 1. SWOT Analysis:Internally, GOD has a management team with

An Analysis Of The Atsic (Aboriginal And Torres Strait Islander Commission) Website The Question Being "Consider The Aims Of Atsic For Their Site How Effective Do You Find It?"

1057 words - 4 pages By using a universal resource, the Aboriginal and Torres Straight Islander Commission website is able to inform, educate, entertain and promote Australian Indigenous culture on a global level. The effectiveness of the site is measured by its success in retaining the attention and interest of the responder. The engagement of the responder is maintained through the sites post-modern nature: its non-linear, impermanent, transparent and infinite