It's A Case About Reynolds Company..

1283 words - 5 pages

Reynolds is considering a transition from off-invoice allowances to Marketing Development Funds (MDF) in order to efficiently implement category management. Category management is an industry-wide initiative designed to improve the effectiveness of marketing dollars through efficient promotion, distribution and shelf replenishment, product assortment and new-product introduction. Off-invoicing offers per case discounts to distributors and remains a standard marketing practice that consumes most of the marketing budget. These discounts are usually never seen by the end-users since retailers pocket the savings. MDF is a more efficient practice for utilizing marketing dollars through manufacturer supportive retail merchandising activities, rather than per case discounts.Reynolds will undergo some transition internally and externally, but as a result will effectively achieve its category management goal; reduce inventory costs by more than $17 million; increase profits by more than $26 million; improve its value to its end-users and distributors; and revolutionize marketing practices in the food wrapping industry (Appendix A).Company:Reynolds is one of the most recognized and respected brands in the world, ranking 7th in brand quality perception among 200 consumer products brands (Exhibit 5). This brand awareness also appears in the redemption rates of its coupons, which is 3.7% higher than the industry average. Reynolds' brand image is the key differentiator in this highly commoditized market.Reynolds Consumer Products Division (CPD) has suffered recent losses in market share because of increased aluminum prices, but Reynolds' strong brand has allowed it to persevere. The right marketing plan will allow it to recover quickly.Reynolds, as a market leader, can dictate change in the food wrapping market such as category management. Financially, it can afford to be a risk-taker in the consumer products market, because most of its revenue comes from industrial products. Furthermore, Reynolds has built its brand equity on leadership in innovation and the superior quality of its products, exemplified in Reynolds' use of polyvinyl for plastic wrap rather than less effective polyethylene. Switching from off-invoicing to total MDF to better implement category management would mark another innovation for Reynolds.Customers:Reynolds' customers can be divided into two main groups. One group consists of end-users of its products. Retailers and wholesalers make up the second group of customers. The end-users are price sensitive; however, they are loyal to the brand. End-users will often wait to buy foil if Reynolds is not available or not on sale, rather that buy from a competitor. Retailers and wholesalers also have a strong relationship with Reynolds. In a recent survey, Reynolds was considered the preferred supplier at 30% over its competitors at 23%.Implementation of the MDF system will have a significant impact on all customers. In the long run, it will...

Find Another Essay On It's a case about Reynolds company..

A case study about Microsoft

3349 words - 13 pages agencies, non-profits or others. Microsoft is a typical in among. Microsoft founded in 1975, it is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software any time, any place and on any device. We will discuss how Microsoft managed the company, the conceptual change in Microsoft, and we follow

This essay is about a case study we had to do about creating a new product/business. For a (fictive) company called I2. A part is in Dutch but that is irrelevant

8996 words - 36 pages session:68Summary:69Bijlagen70Nederlandse direct mail en antwoordkaart:70English product folder:70Organization schedule:Our little stars project:In the first week of our project we gathered for a brainstorm session. A brainstorm session is a gathering of people thinking about certain ideas. I2 International is an organisation and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or

This Essay Is About A Logistics Company Called OPG, This Mainly Covers A DUTCH (!!!) Company Though

5028 words - 21 pages at anytime you desire and can you export it then right away? Again, it's pretty obvious why OPG chose the truck and courier express. A plane is rather unrealistic unless the company has a lot of company jets they are using to transport goods. Which in this case isn't so. You will have to wait for a train, they have specific timetables and regulations. A boat is a reasonable option, you just have to load all the goods on a boat and with permission

<About The Birds> It's about the movie <The Birds> by Alfred Hitchcock, a director who like to make scary movie

640 words - 3 pages doesn't believe it is a revenge. At last, a psycho man who holds a beer in the air shouts loudly,"It's the end of the world!" as a conclusion for this nonsense discussion.Then why, why Hitchcock created a terrible bird attack when a beautiful love story between Midge and Melanie just had begun. At first, it seems to be talking about the battle between humanity and the birds, until I found out there was no final battle between them, I realized

It's about the History of the Choctaw Indians. It's a detailed paper on their culture and way of living. I thought it was a great paper

1473 words - 6 pages ChoctawThe Choctaws have two stories about their origins In their traditional homeland in central Mississippi. One is that their ancestors came from west of the Mississippi River and settled in what is now the homeland. The other is that the tribes descended from ancestors who were formed by a spirit from the damp earth of Nanih Waiyah, a large mound in northeastern Mississippi.LocationThey originally occupied an area that now includes Georgia

Turnover Case Study: Storck, A German Candy Company

1704 words - 7 pages Introduction Storck is a German family owned candy company with chocolate brands like merci Finest Selection, Toffifee and Knoppers. Like most German companies, there are numerous rules, procedures, regulations and processes. The existence of these things and their strict and consistent application, together with the rigid consequences are in stark contrast to a lot of other cultures. It leaves little to no room for flexibility and individual

It's about the increase of female criminals as a result of changing gender roles in society today

1413 words - 6 pages crimes.The previously low levels of women and crime have been cited as a reason for lack of attention given by criminologists, because this did not seem to be a major problem. Recently, there has been moral panic about allegations of the number of crimes committed by women rising faster than that of men. There has been an increase in "unfeminine" offences like robbery and other violent crime. This phenomenon is linked to the movement for womens

What it's really like to be a freshman. The essay is about being a freshman from a freshmans point of view (that it's hard) Some dates will need to be changed in order to update it!

643 words - 3 pages . Freshmen are the lowest of all classes, sometimes referred to as the "Lower side of the L". The only good thing about being a freshman is that you gain some freedom. Freedom from middle school. At high school, you aren't thought of as a fire hazard for standing up or being in the hallway as you are in middle school.You get off the bus every morning, and open the doors to what most freshmen call their worst nightmare. Parents think they are doing the

Study to assess the effect of developing a job according to the value chain recognized in the company and it's effect subsequently on all HR processes

9071 words - 36 pages proper attitudes matching the organization's culture.The main purpose of this study is to assess the effect of developing a job and candidate profile according to the value chain recognized in the company and it's effect subsequently on all HR processes from recruitment, job evaluation, compensation and benefits, training and career developmentThe importance of the study and it's outcomes are all based on the assumption that the job , candidate

Three Important Facts About BHP Billiton a Multinational Mining Company in Australia

1870 words - 8 pages of Human rights, Un Guiding Principles on Business and Human rights and the UN Global Compact principles. STRENGTH Strength and diversity of its cash-flows from a very diversified and high quality portfolio of commodities and its pristine balance sheet. It has also kept increasing its dividends through the crisis, as it did again today. Diverse product base is strength. = The company has a very strong balance sheet and cash flows, but its true

Computing Technology Industry Association a report about the company and the industry

1213 words - 5 pages Computing Technology Industry Association, more commonly known as CompTIA, is known as a leader of the information technology (IT) industry. CompTIA was started in 1982 by a company called Association of Better Computer Dealers Inc. which is a group of many different Information Technology companies. CompTIA offers certification exams and jobs in the IT industry such as the A Plus certification, Network Plus exam, Server Plus, Linux Plus, and

Similar Essays

Case Study About Work System Framework Of A Company

4058 words - 16 pages Executive Summary TradX is a company that aims to sell furniture to retailers and special targeted companies. By analyzing the case study, which is on TradX Company, we came up with two different work systems for the company's trade actions. The work systems are "Replenish Retailer Inventory" and "Direct Selling." Moreover, the performance variables for the business processes are discussed in detail in the report. The report then talks about

The Character Of Allison Reynolds Fit The Stereotype Of A Basket Case

2047 words - 8 pages with the others. Assistant Principal Vernon walks in once more, questioning them about why it's closed. When he asks 'Who closed that door?' Allison squeals and bangs her head against the desk. Bender says to Vernon "she doesn't talk. When the door is closed, Allison passes the time by wrapping a string around her finger, to make it purple. Reynolds then passes time by drawing a picture of a bridge. Allison begins scratching her head, so her

Advertising About A Company In Australia

1575 words - 6 pages 1. About the company:TEL.PACIFIC Pty Ltd has been providing Internet services since 1994 and has since then built up a clientele of over 30,000 in Australia. Their mission is to develop and apply efficient, effective and economical communication network and solutions for our valued customers and partners ( The major competitors are Optus and iPrimus broadband service. But viewed objectively, Tel. Pacific broadband

The Essay Is Entitled 'dell's Supply Chain'. It's A Descriptive Business Case About The Uniqueness And Strength In Dell Computer Corporation Supply Chain

1409 words - 6 pages visibility of its entire supply chain and by sharing these data with its suppliers, a collaborative value chain is created. The i2 system, suppliers' collaboration and the global visibility had promoted Dell to achieve 90 percent of its direct material supplies online. Dell used to work with more than 1000 suppliers. And with the i2 and, that number is now reduced to about 100.User End Customer Service. Dell initiated the 'direct