Overview Of Music Victoria Essay

1804 words - 7 pages

Marketing Plan Summary
Music Victoria is the peak government body in Victoria that seeks to actively support Victorian music with a vision of being nationally and internationally recognised for realising the full potential of Victorian music through their strong, progressive and independent voice. In order to do this it is time for Music Victoria to asses what they are doing and think about taking a different approach to marketing and towards getting their name out there, making people more aware of what they actually do and how important it is to support local music.
Music Victoria is going to be highly successful due to the sheer amount of incredible talent, with the power to nurture and support this wonderfull industry people will see their efforts having a positive effect on our culture and with any luck, jump on the band wagon.
The following report demonstrates how Music Victoria are planning to achieve their mission of championing Victorian music.
The Business
Business name: Music Victoria
Business location: Brunswick, Victoria
Date established:2009
Products/services: A government body established to support Victorian music
The Future
Vision statement:
Music Victoria will be nationally and internationally renowned for: Realising the full potential of Victorian music through a strong progressive and independent voice.
Goals/objectives:
As stated on their website:
Music Victoria’s key goals are to provide advocacy on behalf of the music industry, to actively support the development of the Victorian music community and to celevreate and promote Victorian music. It aims to be broadly inclusive of the contemporary music industry across all music genres, industry sectors and professions and to be accessible for metropolitan and regional Victoria.
This could be broken down into short and long term goals as such:
Short Term:
- To actively support the development of the Victorian music community
- To promote Victorian music
- To be broadly inclusive of the contemporary music industry across all music genres
Long Tern:
- To provice advocacy on behalf of the music industry
- Be accessible for metropolitan and regional Victoria
The Market
Target market:
Music Victoria are selling to Victoria, Australia and the rest of the world, to people who appreciate music, with the aim to champion Victorian music.
Marketing strategy:
Music Victoria has captured the market with a sort of activist approach, standing up for things such as the SLAM rally, catching the attentions of music fans and supporters.
The Finances
Music Victoria is heavily funded by the government in combination with support from members and donations. They are a not for profit organisation so all of the funding and support that they receive goes back into supporting victorian music.
The Business
Business overview
The business is owned and supported by the government, providing the service of support to Victorian music, located in Brunswick Victoria and has...

Find Another Essay On Overview of Music Victoria

Her Majesty Queen Victoria Essay

1116 words - 5 pages Victoria.” History. 28 June 2013. Web. 11 January 2014. “Queen Victoria.” History Net. n.d. Web. 12 January 2014. “Queen Victoria.” The Royal Household. n.d. Web. 10 January 2014. “Queen Victoria’s Empire: Her Children.” PBS. n.d. Web. 9 January 2014. Shepherd, Anne. “The Victorian Era: Overview of the Victorian Era.” Institute of Historical Research. April 2001. Web. 13 January 2014.

Music and Musicians in the Renaissance

1699 words - 7 pages who wrote lute songs and composed musical works for court masques staged by Inigo Jones (University of Victoria, n.d.). Thomas Morley (1557-1602) composed sacred and secular music, and he is well known for his song “O mistris mine”. Morley’s setting of “It Was a Lover and His Lass” from As You Like It is the only known original piece of Shakespearean play music that has survived (University of Victoria, n.d.). Robert Johnson (c.1580-c.1634

Queen Victoria

1746 words - 7 pages competently, enjoyed music and the theatre." (Cannon 955). Victoria had two sisters and one brother from her mother and father's first marriage (none of them had one hundred percent royal blood, making them ineligible as heirs to the throne). Her favorite was her half sister Fedora (from her mother's side) who she "adored" and spent most of her time with (Cannon 954).Victoria "inherited the throne of Great Britain at the age of eighteen, upon

The Loss of Innocence - Describes how young people lose innocence in relation to the short story "Eve in Darkness"

1225 words - 5 pages Suffering has been known to the world since the Garden of Eden. In life we discover many things as we age. That Santa Claus doesn't exist or that the Easter bunny and the Tooth Fairy are not real. Likewise we discover sin. In the story "Eve in Darkness", the young girl is exposed to sin. She represents a modern Eve figure who is innocent until she is led astray by her cousin Victoria. The young girl portrays Eve, but does not fully follow her

The Victoria Theater

1844 words - 7 pages buildings. The fire of 1869 was one of the worst fires Dayton has ever seen. The original five story building was reduced to three after it was damaged by fire in 1869(Oldest Theater). The job of rebuilding took two years and it reopened on 1871 as the Music Hall (Lois). Over the course of 146 years the Victoria Theater as it is known as today has had many different names. Rebuilt in 1871 as Music Hall, by 1885 it had become known as the Grand

The Young Years of Queen Victoria

3551 words - 14 pages , French and German. More interesting to the Princess were her music and dancing lessons, and she actually chose to learn Italian from her passion for the Italian opera. Her reading in history, however, was immense. At 15 she was immersed in Clarendon's dry History of the Rebellion and Sully's Memoirs, so that though she was taught no political theory or philosophy, Victoria came to have a good appreciation of the mistakes and achievements of past

exploratory essay

1024 words - 5 pages it”(Victoria).  (continue) In conclusion the price of fame and fortune to is worth the long inhumane hours, the ‘slave’ contracts, as well as selling their “soul to the devil” as it were. Throughout the articles there does seem to be an agreement that there is a level mistreatment of the artists or idols. Although, they do not go into the extent or the severity of this issue. Furthermore, this is excepted as part of the music culture. This

The History Of Electronic Music

1046 words - 5 pages by the history made in our time? Indeed, just as time told for the aforementioned composers and studios, so too will time tell for us. Works Cited History of Electronic Music: Bibliography Hass, Jeffry. “Electronic Music Historical Overview” Electronic Music Historical Overview. N.p., n.d. Web. 10 Apr. 2014. Crab, Simon. “Clavecin Electrique” 120 Years of Electronic Music. N.p., n.d. Web. 10 Apr. 2014. Crab, Simon. “MUSIC N” 120 Years of

Stress and Music: Music Stimulates Multiple Areas of the Brain

1718 words - 7 pages cognitive signaling for the body to stimulate the parasympathetic nervous system to “rest and digest” and to enter a relaxed state of body and mind. Therefore, integrating music into one’s regular daily routine as well into health care techniques can help to manage stress, reduce stress-related body responses, and encourage health and wellness. Works Cited Carroll, Debbie. “Historical Roots of Music Therapy: A Brief Overview.” Revista do

Albert Museum

1512 words - 7 pages also celebrated and idolized him in a weekend of events with talks, music, workshops, cinema films, interactive digital media and other themed activities that appealed to all ages. Barringer’s article attempts to demonstrate the importance and influence of culture and history towards the development of design, architecture and art within, all leading up to the museum’ creation. However, since the creation and official naming of the Victoria and Albert Museum, there have been massive changes in the ability and availability of new technology, as well as changes to the space of the museum creating a fourth period.

COMPUTER MUSIC (oral presentation notes+ executive summary about 8 minutes) Computer / Music / Sequencers / Virtual instruments/ creativity

579 words - 2 pages embedded in the process of creating music. The author of this presentation first developed through anecdotes the history of computer music. He explained how computing power has dramatically affected the way computer music is generated and performed. The presentation included a short extract of the world’s first computer music.Secondly, an overview of the tools used in computer music has been presented. The sequencing software designed to create

Similar Essays

An Overview Of Reggae Music Essay

1255 words - 5 pages Reggae is a genre of music that originated in Jamaica during the late 1960s. It is known for the heavy and strong emphasis on the bass within the background beat. Reggae was perceived as a kind of music used to express feelings about the social, political, and economic hardships in Jamaica during the late 1960s and early 1970s. It was performed by musicians from black ghettos who used unhurried beats to make a style of music of their own. Reggae

Brief Overview On The Physics Of Music

619 words - 2 pages Variations in air pressure against the eardrum. The subsequent physical and neurological processing and interpretation, give rise to the experience called sound. Most sound that people recognize as "musical" is dominated by periodic or regular vibrations rather than non-periodic ones (called a definite pitch and we refer to the transmission mechanism as a "sound wave". In a very simple case, the sound of a sine wave, which is considered the most

Editorial Discussing The Controversy Of Downloading Music. Gives A Quick Overview Of The History Of Music Downloads And Goes Into Opinions From Teens And Adults

1421 words - 6 pages Ever since the Internet was created many issues about copyright laws have surfaced. Every form of information has been at risk of being pirated from a computer. Music downloading has had a huge effect on people and generates many opinions and views on the issue. Every 9 out of 10 kids download music and over 2.6 billion songs are downloaded each month. Downloading music has a huge effect on the public and the music industry. To understand

Title: Trent Reznor; The Man Behind Nine Inch Nails. An Overview Of Trent Reznor Plus Information On The Background Of Industrial Music. The Conlusion Sucks, I Rushed It A The Last Minute

1323 words - 5 pages TRENT REZNOR : THE MAN BEHIND NINE INCH NAILSTrent Reznor (b. 17 May 1965, Mercer, Pennsylvania, USA), is the multi-instrumentalist, vocalist, and creative force behind Nine Inch Nails.Reznor trained as a classical pianist during his small-town Pennsylvania childhood, but his discovery of rock and early industrial bands, despite his dislike of the " industrial' tag, changed his musical direction completely.The concept of "industrial music