Overview Of Music Victoria Essay

1804 words - 7 pages

Marketing Plan Summary
Music Victoria is the peak government body in Victoria that seeks to actively support Victorian music with a vision of being nationally and internationally recognised for realising the full potential of Victorian music through their strong, progressive and independent voice. In order to do this it is time for Music Victoria to asses what they are doing and think about taking a different approach to marketing and towards getting their name out there, making people more aware of what they actually do and how important it is to support local music.
Music Victoria is going to be highly successful due to the sheer amount of incredible talent, with the power to nurture and support this wonderfull industry people will see their efforts having a positive effect on our culture and with any luck, jump on the band wagon.
The following report demonstrates how Music Victoria are planning to achieve their mission of championing Victorian music.
The Business
Business name: Music Victoria
Business location: Brunswick, Victoria
Date established:2009
Products/services: A government body established to support Victorian music
The Future
Vision statement:
Music Victoria will be nationally and internationally renowned for: Realising the full potential of Victorian music through a strong progressive and independent voice.
As stated on their website:
Music Victoria’s key goals are to provide advocacy on behalf of the music industry, to actively support the development of the Victorian music community and to celevreate and promote Victorian music. It aims to be broadly inclusive of the contemporary music industry across all music genres, industry sectors and professions and to be accessible for metropolitan and regional Victoria.
This could be broken down into short and long term goals as such:
Short Term:
- To actively support the development of the Victorian music community
- To promote Victorian music
- To be broadly inclusive of the contemporary music industry across all music genres
Long Tern:
- To provice advocacy on behalf of the music industry
- Be accessible for metropolitan and regional Victoria
The Market
Target market:
Music Victoria are selling to Victoria, Australia and the rest of the world, to people who appreciate music, with the aim to champion Victorian music.
Marketing strategy:
Music Victoria has captured the market with a sort of activist approach, standing up for things such as the SLAM rally, catching the attentions of music fans and supporters.
The Finances
Music Victoria is heavily funded by the government in combination with support from members and donations. They are a not for profit organisation so all of the funding and support that they receive goes back into supporting victorian music.
The Business
Business overview
The business is owned and supported by the government, providing the service of support to Victorian music, located in Brunswick Victoria and has...

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