Social Psychology Essay

2333 words - 9 pages

Assignment 1A)ConformityConformity is a change in an individual's behaviour, when involved in a group setting. People who conform change their behaviour, attitudes and values to suit those within a group. An individual would live up to the expectations of that particular group, which the group would then class as 'social norms'. There are three different types of conformity:Compliance: an individual would conform to the group's values; behaviour and attitudes publicly but privately had their own views.Identification: you would value your membership of the group in such a way that you would then adopt the group's behaviour both publicly and privately. You would only identify with the views and attitudes whilst the group are present. If you left the group you would not take the views and attitudes of the group with you, as they are only temporary.Internalisation: you wouldn't rely on the presence of the group, because the attitudes and behaviours of the group would basically change your views or convert to conform to the group.ObedienceObedience is when an individual would act in response to a direct order from another person (cardwell et al 2000). Some situations move beyond requests for action and entail direct orders from one person to another. Although obedience is needed for society to function, it can also have destructive effects in the wrong authority. People may obey orders of a destructive manner that can have detrimental effects, for example people obeying their leaders with orders of torture and killing. However obedience can also be used for good, because without obedience society would not function successfully.Minority influenceMinority influence occurs when one individual is able to sway the majority into their own way of thinking to achieve this it is suggested that ".... It is necessary, for a minority to be consistent but to avoid appearing rigid if it is to be influential...." (Mike cardwell et al 2000). With minority influence conversion occurs rather than compliance. Conversion involves persuading a majority that the minority's views are correct. Compliance would result in public acceptance of the majority view but not a private acceptance. To achieve minority influence or conversion the minority would have to challenge the majority's way of thinking, by discussing, "why?".Social facilitationSocial facilitation is when a persons performance is increased when other members of a group engage in similar behaviour. One way of explaining social facilitation is that humans may run faster, read less, or type more quickly, simply because they feel the need to keep up with the person next to them. The presence of one person effects the behaviour of another. An individual may simply enhance their performance because of the presence of the other person. For example if an individual in an aerobics class was not doing as well as the person next to them they would enhance their own performance to keep up with the person next to them, if an...

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