Promotional Strategy For Wooden Flooring Company

1625 words - 7 pages

Synopsis for prospectus: (2pages)
Product promotion is one of the necessities for getting the brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method, in many cases this depend on the marketing purposes. I will use digital marketing. The initial idea for the project is to make promotional strategy for wooden flooring company that is currently struggling with the business. They had worked very hard in the past to build up their business, however the experience and relationship with other companies has placed them in position of a beginner without anything to support their branding. I found out the big problem, that stopped the improvement of the company is luck of visual communication. My aim is to bring branding identity of the company to the public and also to commercial audience. The main product I will produce is a website with e-commerce aspect, which will be supported by dynamic series of banners. Another part of the project be a simple promotional game for wooden flooring company. I will be focusing on the unity of style and presence of the project. Visual communications will be the key to successful promotional strategy. Successful advertising involves making services positively know by the public side most likely to use them. I will be creating branding image, that colligate with the services and its product in graphical way. The layout, logo and style will be kept on promotional products. Professional design builds trust between the user and the owner. People will have the same feeling they have about the design onto the company and their services.

Format: (2pages)

The project can be achieved by using Adobe's Creative Suite package to produce all three sectors of my promotional strategy. Adobe Flash,Photoshop,Illustrator and InDesign will be the most involved softwares in the project. The products can be view digitally though many Interactive platforms and devices. Digital Marketing is the use of digital sources based on electronic signal such as internet, digital display advertising and other digital media like TV,radio, and mobile phones. Therefore my website will be available for laptops,tablets and mobiles phones. Although the flash banners would be available to laptops,tablets and mobile phones only operating flash design. Series of banners could also be viewable on social networking sites such us Facebook and Twitter. Game will be definitely available for Android operating system, however depending on the company budget it may also be viewable for iOS operating system, iPhone users. Another possibility to consideration is playing the game is through the website.

List of sources
Adobe Photoshop – for editing photographs used for portfolio, gallery, background images, visualisations for website and banners.

Adobe Illustrator- for creating any visual objects, or images, background logo and text design in all three...

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