Public Relations In Professional Sports Essay

1521 words - 6 pages

Public Relations in Professional Sports

"If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross)

PR today, has undergone a massive restructuring and organization and is now gaining recognition worldwide. An offshoot of this is PR in sports. The sports industry in the U.S. generates $213 - $350 billion a year as revenues and is growing by the day (ESPN). Everyone tries to cash in on their benefits. Sports PR have come a long way. Today it is far more dynamic and complex. Public Relations is a very broad industry, serving a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and sports teams. Sports in the last fifty years have changed an amazing amount. It used to be just two teams playing against each other strictly for the love of the sport and for the enjoyment of the few people in attendance. As time went on and attendance and interest in professional sports grew so did the cash flow. Teams began adding more coaches as well scouts. It became obvious that a font office staff was needed to take care of the day to day operations of sports teams. In the 1940s baseball owner Bill Veeck changed the games even more when he promised the game to be the least exciting part of the evening. He hosting Ladies’ Night, Fireworks Fridays, and a Disco Demolition Night in which he blew up a pile of old records, Veeck brought sports into a new era (Veeck & Linn, 1962). Bill Veeck was the first true PR man in sports. He sold out stadium after stadium, in several different cities. The sports PR which Bill Veeck started has now evolved and is a much different brand of PR then every other industry.
In order for an Athletic team to have effective PR, they require very large in-house staffs which are very diverse in there job descriptions and responsibilities. The first and broadest group is the basic public relations staff. The basic public relations staff takes care of the basic day to day of the organization. They are the people who write and release the updates on the team to the general public. They also deal with the unsolicited phone questions as well as set up and take down of the press box for games as well and the lesser media inquiries. The public relations staff is composed of usually two staff members and several unpaid interns. The second of the three staffs is the fan relations staff. Fan relations are responsible for making sure that fans are happy. They are responsible for the promotions around the arena that are directed at making sure the fan who is actually a customer stays happy and returns another day. There day to day staff is much smaller...

Find Another Essay On Public Relations in Professional Sports

Public relations in society Essay

1895 words - 8 pages In the profession of public relations, experience and understanding in international affairs has now become increasingly significant. Public relation practitioners will have to alter the way they work because it is rather different working with colleagues or clients other than their own as multiple languages may have to be translated after a creation of a campaign material and practitioners may have to travel to other countries to conduct public

Intentional Torts in Professional Sports Essay

2027 words - 9 pages in the crosshairs of the rules, regulations, and policies of the given sport and are at the mercy of civil laws as well. This brings up tort law, in which someone unfairly causes someone else to suffer loss or harm resulting in legal liability for the person who commits the tortious act. Within this paper, I will cover past, present, and potential future issues regarding tort law in the professional sports industry. This information is valuable

Preventing PEDs in Professional Sports

1502 words - 7 pages The use of performance enhancing drugs (PEDs) among athletes in professional sports has caused an outrage all around the world for many years. The use of PEDs not only affects the athlete that chooses to use them, but also the athletes they are competing against, other teams, and the team or country they are representing (“Survey Reveals”). It is important for athletes to maintain a good reputation in competition, because they need to

A Career in Public Relations

1293 words - 5 pages “Some are born great, some achieve greatness, and some hire public relations officers” (Boorstin). Every aspect of a career in public relations is exciting and self-rewarding. The hours, job description, and clients give public relations specialists an exciting and ever-changing career. The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running

The Problems in Public Relations

660 words - 3 pages The Problems in Public Relations One may ask, what is Public Relations? According to the PRSA (The Public Relations Society of America) Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. defines it as the practice of managing the spread of information between an individual or an organization and the public. Public relations may involve

Steroid Usage in Professional Sports in America

1723 words - 7 pages In today's world, being the best at everything is the striving goal for most.Becoming a professional athlete has surpassed the youth males former American Dreamof following in their fathers footsteps in the workforce. Parents who are now formerathletes that did not make it to the professional level are now pushing their kids toand past their limits to ensure that they to do "make it". Some of these parents force theirchildren to take performance

Men Vs. Women in Professional Sports

1447 words - 6 pages Men Vs. Women in Professional Sports      Ever since the ancient Greece, men have held athletic competitions or sports. It is only in modern times that women have had an opportunity to compete. Most sports still don’t have men and women directly competing against one another. In the past athletic instructors adapted the rules to make sports less physically taxing for women. For instance in basketball, to ensure that

Professional Athletes who Cheat in Sports

2753 words - 11 pages improve physical sports performance. The BALCO scandal "outs" players from the American National sports leagues to Olympic competitive sports. A cover up of drug use led to not just a few but many players who chose to use steroids to improve their game. The case went to the courts and left many players to tell the ugly truth about other professional players. In some cases, the players denied responsibility and felt the repercussions of lying

Anabolic Steroid Use in Professional Sports

1754 words - 8 pages Anabolic steroid use in professional sports The first case of performance enhancing drugs in sports came before the discovery of anabolic steroids and is believed to be that of a British road bicycle racer named Arthur Linton. At the age of twenty four, he died during a race between Bordeaux and Paris in 1886. Controversy then soon arose when he was believed to have taken a stimulant called trimethyl at the time of his death. Anabolic

The Use of Steroids in Professional Sports

1691 words - 7 pages The Use of Steroids in Professional Sports They’re among the world’s most controversial drugs. Not Heroin, Ganja, Coke or Crystal Meth, but Anabolic Steroids. Steroids are medical treatments that come in two varieties: Anabolic Steroids and Corticosteroids. These are both synthetic versions of hormones produced naturally in the body but they perform two completely different tasks. Corticosteroids are used by doctors to decrease inflammation

Performance Enhancing Drugs in Professional Sports

2525 words - 10 pages performance enhancing drugs had to come to an end in professional sports and for whoever was abusing the drug. That is why in 1990 the government passed the Anabolic Steroid Act of 1990: “Under this law, the Drug Enforcement Agency regulates anabolic steroids.” (Monroe 89). Anabolic steroids was now considered a Schedule III drug which made it part of the same legal class of amphetamines, methamphetamines, and others. It was now a federal crime to

Similar Essays

Drugs In Professional Sports Essay

2102 words - 8 pages , Unless the professional sports league officials rapidly finds a way to detect these hidden drugs, athletes will continue to use illegal, developed drugs that are undetectable to the drug tests, and with the major emphasis on technology in the general public, many athletes will continue to get away "scott free" and not pay the price, for the enhancement they received.Players have always had the fast and easy life in the NFL and

Steroids In Professional Sports Essay

1247 words - 5 pages Steroids in Professional Sports Sports is one of the most popular forms of entertainment we have today. Whether it’s football, basketball, soccer, baseball, etc., fans are willing to pay ridiculous amounts of money in order to watch sports. There are few issues in the world of sports. But there is one issue that stands out, steroids. Although steroids may increase strength, stamina and athleticism, they are incredibly harmful to your body and

Women In Professional Sports Essay

645 words - 3 pages Women in Professional SportsOn October the 24, 2003, Annika Sorenstan will be inducted into the PGA Hall of Fame for her outstanding play on the PGA Tour. Some women seem to think that they can hang with the "big boys". Women will never succeed in a men's sport at the professional level. Women do not have the athleticism to compete, the money and resources to excel, and they do not have the history in the same sports as men long enough to

Ethics In Public Relations Essay

1167 words - 5 pages Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical, because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example, he created a birth certificate for a woman who was claiming to have been George Washington's personal nurse. This would