Research Paper

2211 words - 9 pages

One of the most notable challenges in today’s business operation is knowing the buying behavior of customers and how decision makers under peril provision value choices. Decision maker’s decision is based on the evaluation of the data being gathered from survey, interviews and other references regarding the topic.
In compliance with this philosophy Cummings et. al (2004) conducted a study to appraise the cigarette purchase pattern of smokers in Erie and Niagara Countries. Based on their research, price can also be a great influence in smoking behavior. Caponnetto et. al (2012) also recognizes that using electronic cigarette can aid smokers to quit from smoking, can help in decreasing cigarette consumption or to continue have smoking experience but with lessen health risk.
In national set-up, Republic Act No.8749 or the Philippine Clean Air Act of 1999 state the license of every citizen to clean air forbid smoking inside enclosed public places including public vehicles and other means of transport and directs local government units to implement this condition. This Act explains the scientific evidence has an unequivocally established that tobacco consumption and exposure to tobacco smoke reason for death disease and disability. For this reason of producers of E-Cigarette use this to promote their product.
In Davao City, according to the new anti-smoking ordinance of Davao City, Ordinance No. 0367-12, series of 2012. “Smoking any tobacco product or using electronic device system ShiSha is rigidly obstructive. Any person smoking any tobacco product or using electronic devices in hindered areas are entitled to suffer a corresponding punishment”.
The research being inclined about the buying behavior of E-cigarette smokers in Davao City which led them to study electronic cigarette, where now continuously evolving with new and improved models making it to the market at a yearly rate. It is hoped that through this study many of the consumers, smokers will understand more about the Electronic Cigarette.
This study can be likewise being great help to understand the buying behavior of E-Cigarette smokers and to disseminate more information about this product. This study may best serve not only to the smokers but also for all consumers, Audience makers/producers and of course to the community as a whole.

Statement of the problem
This study aimed to determine the significant relationship between the level of consumer behavior of respondent and the profile of the respondent. Specifically, this study sought answers to the following question:

1) What is the profile of the respondent in terms of:
1.1 age;
1.2 sex;
1.3 educational attainment; and
1.4 income?
2) What is the level of consumer behavior of respondent in terms of:
2.1 Self-Identity;
2.2 Experience;
2.3 Culture Values; and
2.4 Advertising?
2.5 Word of Mouth
Hypothesis of the study
This study tested the need hypothesis that there is no significant difference in the level of consumer behavior...

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