President Barack H. Obama has been always using rhetorical strategies in his political speeches. He used these strategies to present important points and views of his in front of public. Delivering points and views properly and logically got him to be the president in the first place. President Obama used mostly ethos and pathos, yet some logos to deliver his inaugural and the state of union speeches. Being that, he was able to reach the audience emotionally and make the speech flow efficiently while he preserved his credibility. Each speech has own audience that differs from the other. In the inaugural speech the audience was the public and therefor the speech was short and used short sentences that are easy to understand. On the other hand, the state of union speech’s audience was mostly the congers members and therefore the language was more specific and filled with political terminology. Both speeches will be discussed upon context and using ethos, pathos and logos consecutively.
First of all, the Inaugural Address was the President Obama’s speech that was delivered to the crowds after the oath of office ceremony that took place at the West Front of the United States. It was a brief speech that captivated a lot of matters that concern the American citizens exclusively and the world inclusively. He divided his speech into different sectors which are citizens’ sacrifice, the idea of service, adopting changes, promise of wealth, government harmony and dignity.
The language used in the speech mostly was flawless and applicable to the audience, who was the public, since he was using every day vocabulary. Therefore, the speech has had strong structure that can be easily understood by the majority of people. The audience typically will and was the American citizens, but since United States has many international relationships, President Obama was trying to reach beyond the nationwide concerns and met a mutual background.
The citizen felt enthused and motivated during the speech because President Obama used the rhetorical strategies successfully. Ethos, pathos and logos were used during the speech to support his points and views. Also, the citizen were expecting to hear about matters that related to better reform of economic and social status, and the President has delivered a large portion of the speech to be related to because of his credibility and experience in the field. As he wanted to deliver his first speech after he became officially the President, he intended to leave a perfect image of him in citizens’ minds that he is a strong and intelligent leader.
Ethos is connected to the credibility of the presenter himself. President Obama used in this speech a variety of ideas that used to make him trusted and believed by the targeted audience. First thing that the audience was heard after greetings was “I stand here today humbled by the task before us, grateful for the trust you've bestowed, mindful of the sacrifices borne by our ancestors”...