Salvador Sausage Business Plan Essay

4400 words - 18 pages

1.0 Executive Summary

• By focusing on its heritage and the strength it brings into the products, their quality, and uniqueness, Salvador's will increase its sales to more than $2 million by the turn of the century, while improving the gross margin on sales cash management and working capital.
• This business plan leads the way. It renews our vision and strategic focus on the quality and value we put in our products and the market segment originally targeted. Our vision has been broadened by the success we have found in the marketplace, to the extent of adding new products and current plans on additional items and services. It has given us a step-by-step plan to meet and exceed our goals for increased sales, gross margin, and profitability.
• This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

1.1 Objectives

1. Increase sales to more than $1 million over the next three years.
2. Move gross margin to above 55% over the current product line and maintain that level.
3. Add products and services to meet market demand, again at 55% margin or above.
4. Sell $2 million of salsa and related Hispanic food items and service by 2000.
5. Improve inventory turnover, reduce the cost of goods sold while maintaining the high quality of the products.
6. To provide jobs to the Hispanic community that are rewarding and fulfilling.

1.2 Mission

Salvador's was built on offering the highest quality and value in its authentic hot salsa, filled with the history of the Hispanic community. Time honored family recipes have been passed down through the generations, rich with ethnic heritage. Knowledgeable consumers were looking for authentic products, filled with the best ingredients. The consumer was crying out for a change! They wanted real down home Hispanic salsa.
Salvador's answered this call, first with its hot salsa, then adding mild and extra hot salsa, followed by yellow and blue corn chips. Constantly striving to supply what the consumer is asking for, we continually review what is available in the marketplace, and what isn't. Improving on what is available and providing new products and services to the areas of need will assure our success in a market driven by consumer demand.

1.3 Keys to Success

1. Delivering high quality products that set themselves apart from the others in taste and value.
2. Providing service, support, and a better than average margin to our dealers.
3. Increase gross margin to over 55%.
4. Bring new products into the mix to increase sales volume.

2.0 Company Summary

Salvador's is in its third year of operation, increasing sales five-fold in its second year, and is on track to repeat this in its third year. It has a good reputation, excellent people, an increasing position in the local market, and opportunities to reach out into other states. Starting with a few outlets for our products, we now have...

Find Another Essay On Salvador sausage business plan

Resarch on branding and location implemented on a new venture

2642 words - 11 pages successful new German fast food restaurant in London, branding as well as choosing the location is an essential component for the business plan and the customer loyalty in the future. For that reason it is the aim of this report to clarify this matter by defining what do the terms brand and branding actually mean, why they are so important, what are the key parts in building a strong brand and how the location is determined. The theory, researched with

The Free Trade Area of the Americas (FTAA)

2997 words - 12 pages , and Mexican immigrants remember having to leave their country when the American firms left for cheaper labour elsewhere. The corporations put local firms out of business and left locals with limited employment opportunities when they re-located.Several of the key stakeholders in the FTAA agreement are not willing to let history repeat itself in their countries. Brazil, Venezuela, El Salvador, and Canada are all weary of the FTAA.BrazilBrazil

Nutrisystem Diet

1135 words - 5 pages foods. A person can pick and choose their foods from a menu or they can choose a “favorites” menu that comes with preselected meals (“Why Nutrisystem Works”, 2014). In addition to the prepackaged food, a person must also purchase vegetables, fruits, low-fat dairy, whole grains, and other foods to be added with the meals (“Why Nutrisystem Works”, 2014). The plan claims a 1-2 pound weight loss per week. Exercised is encouraged for optimal results

Ifantis expanding to Czech republic

8927 words - 36 pages ..................................p. 295.Political Environment.....................................p. 40a.Major political issues affecting the business climateb.Relations between the national and local governmentsc.Political violenced.Synopsis of political system, schedule for elections, & major political parties6.Legal Environment.........................................p. 427.Economic & Financial Environment...................p. 548

Critiques on Wall Street Journal Articles

1310 words - 5 pages slave themselves for merely pennies just so that its economy would excel. This type of exploitation should have deterred American companies to do business with them to begin with, but it must end now otherwise we will only be aiding our competition. As for an Operations Executive, I believe this strategy should be followed through within the company's business plan. It will be expected that somewhere along the lines one would need to "cut

Late Steve Jobs and Bill Gates: The technology master minds

831 words - 4 pages competitors, there are similarities between Steve Jobs and Bill Gates. Both of them are the most successful CEO’s in the world. Though they were college dropouts, but they still achieved a lot of success in their own way. Steve was a very innovative man. As the English proverb goes by “ Have no fear of perfection - you will never reach it.” by Salvador Dali. No matter how many times he failed, he could develop things from his own idea and

The Chilean Coup D’état of 1973

1783 words - 7 pages There can be no doubt that outrageous acts of atrocity were committed during the September 11, 1973 military coup d’état, which effectively overthrew the democratically elected government of Chile, and replaced it with a military Junta that would eventually be headed by the, then newly appointed, Army Commander-in-chief General Augusto Pinochet. After the military had taken control, the ousted president Salvador Allende was dead, and the

About A boy

3559 words - 14 pages Business Name & Logo: C-XTCExecutive Summary:The plan for C-XTC is to open up a club that no other club has done, there is a new area up for sale on King Street city of Sydney which I desire to open my club. C-XTC will be a new club opening in the city with many competitors, but C-XTC will try and eliminate the local clubs around them by producing high quality and immaculate service for consumers. C-XTC will be operating a club and fine

Comprehensive Marketing Plan for The Cheeky Monkey Brew Pub (Full marketing plan for a fictitious pub)

2791 words - 11 pages combined 35 years of experience in their respective fields. Kaplan and Stanton had worked together previously at a restaurant in Los Angeles several years ago and were introduced to Barlow through a mutual friend and decided to go into business together. After examining market options around the country, the three realized they wanted to return to their native Philadelphia. The "cool and hip" (Sheftell, 2007) neighborhood of Northern Liberties was

Nike: The Power of Exploitation

2558 words - 10 pages countries include: Indonesia, El Salvador, Mexico, Vietnam, Korea, Taiwan, China, Italy, Philippines, Japan, Hong Kong, and Macau ("Labor Responsibility" 2/5). Within the Asian countries alone, there are currently two hundred and twelve factories-- twenty-nine in footwear and one hundred and eighty-three in apparel and equipment ("Nike Remediation Plan" 1/5). Starting in 1993, widespread criticism of the use of sweatshop labor benched Nike Inc

Free the Children

2016 words - 9 pages development agencies. It works with millions of people to end poverty around the world. Where they work Plan works in 50 developing countries in the continents of Asia, Americas, and Africa. these countries are Bolivia, Brazil, Dominican Rep., Ecuador, Salvador, Guatemala, Haiti, Honduras, Nicaragua, Paraguay, Peru, Benin, Burkina Faso, Cameroon, Egypt, Ethiopia, Ghana, Guinea, Guinea-Bissau, Kenya, Liberia, Malawi, Mali, Mozambique, Niger, Rwanda

Similar Essays

Saxonville Sausage Analysis

2791 words - 11 pages The “Market Segmentation” for the “Italian Sausage” Business: The market segmentation for the Italian Sausage Business is primarily a demographic segmentation based on the gender (women), work status(working and less time to cook pleasing meals) and number of kids (kids love Italian sausages) in the household. This can be thought as segmentation based on

Giuseppe's Sausage Case Analysis

1593 words - 6 pages IntroductionTo Joe Cotrone, making sausage was a natural born art. In the early '90's he started making custom specialty sausage out of his kitchen and selling them to his friends, associates and patrons at the restaurant where he worked as a bartender in the Memphis Tennessee area. He made his product available by serving it at the restaurant and selling it out of a cooler from his car. From the conception of his business he differentiated from

Saxonville Sausage Company Case Essay

2199 words - 9 pages Saxonville Sausage Company Case Saxonville Sausage Company Case Analysis Current situation: With a history of 70 years, Saxonville Sausage Company, a privately held family business, is a company of revenues of approximately $1.5 billion in 2005. The main products are a variety of predominately fresh pork sausage that consists of branded products

The Johnsonville Sausage Company Essay

991 words - 4 pages doing business.4th step: To plan new workload for Johnsonville Sausage business, make exact expansion plans.REFERENCES:level tree leadership GETTING BELOW THE SURFACE 3RD EDITION JAMES G. CLAWSONHARWARD BUSINEES SCHOOL 9-387-103 MICHEL J ROBERTS