Seagrams Essay

864 words - 3 pages

Edgar Bronfman’s value system is in jeopardy of not being sustained due to his failure to fully transition from charismatic to instrumental leadership as evidenced by the employee questions following the values program training.

Analysis

Seagram’s is currently undergoing strategic, anticipatory changes in the company’s value system to competitively reposition the company to take advantage of future growth opportunities, diversify the company globally, effectively manage business processes, and increase profits. Bronfman has successfully guided the development and introduction of this new value system. However, Seagram’s is lacking the instrumental leadership necessary for this reorientation to be successful. Specifically, the questions raised by management at the end of the values training program suggest that the three critical elements of instrumental leadership – structuring, controlling, and rewarding – have not been fully addressed. Without these, the new value system will not be “reinforced and institutionalized” and may fall victim to becoming “another program of the month”.
Bronfman has not structured a sufficient mechanism to ensure the value system is sustained over time. No processes are in place to handle the recommendations for action raised by participants in the training program. Good ideas are being generated, but will be wasted if there is no system to ensure they are heard and implemented. Failure to provide this process will hurt employee morale and limit the long-term relevance of the value system because old ideas will never be replaced by newer, more representative values. Additionally, employees have voiced concern about sustaining momentum and attention on values after the training program. However, there is no process in place that enables employees to keep the focus on values through meetings, additional training or a communication network. Without this mechanism, the momentum created at training programs will slow and the sustainability of the value system will be put at risk.
In addition, Bronfman has not created a controlling and rewarding system to measure the results and reward or punish the behavior of individuals. Employees are concerned that those who are “living” the values will not be recognized and rewarded. They are also concerned about how to deal with values “violators”. It is difficult to create buy-in to the values if compliance cannot be determined. Further, without an incentive to adhere, individuals will most likely be indifferent to the values. Clearly, you get what you reward and if Bronfman wants people to live the values, then he must find a way to measure and reward that behavior.

Recommendation 1 & 2 – Structuring Processes to Sustain Seagram’s New Values
The lack of structuring processes has led to questions on how new recommendations concerning...

Find Another Essay On Seagrams

When the Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram Essay

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages Objective Protein-Energy malnutrition (PEM) and inflammation are common and overlapping conditions in hemodialysis patients which are associated with increased risk of morbidity and mortality. Adiponectin is an adipocytokine which is exclusively produced by adipose tissue. Few studies in hemodialysis patients have demonstrated that serum levels of adiponectin were significantly higher in malnourished patients compared to well-nourished ones. The

Similar Essays

Branding: A Closer Look Essay

1363 words - 6 pages old logo and slogan were retired in 1996, when the network premiered a new “behind the scenes” look. Along with the new look came a change in their broadcasting schedule; the cartoons were phased out, and they stopped airing the court and game shows. By 1997 USA Network was in new hands. Paramount had merged with Viacom, who sold their shares to Seagrams/Universal who then sold the network to Barry Diller, who created USA Network Inc. 1998

Myths, Symbols And Images In Select Poems Of Jeannette C. Armstrong

1393 words - 6 pages referred to is Queen Elizabeth whose face was embosomed in the currency.The colonized got gifts from the whites for being complaisant to their different modes of colonization, gifts Smallpox, Seagrams and Rice Krispies the natives were unaware of such diseases unless there were seriously inflicted with them brought to their lands by the whites. The colonizer could mutilate whole civilizations ten generations at a blow. The

Vivendi Universal Case Study Project Mgt 480: Business Research Applications

2469 words - 10 pages there was a large surge in size as the company endeavored to grow by mergers and leveraged buyouts outside of the core element of the business, water and waste management.The first probable cause is the overextension of loans that were obtained in order to finance the merger between Canal+, Seagrams and Vivendi. Vivendi's goal during the merger was to acquire the Universal Studios Group and all of its subsidiaries in order to become the largest

Napster, From Freeware To Business Model

2725 words - 11 pages Napster citing that the music-sharing network encourages copyright infringement by allowing people to swap songs for free. Also debating that Napster harms the industry by slowing CD sales.         The R.I.A.A. has asked judge Marilyn Hall Patal to ban Napster from posting songs by Major Labels. The R.I.A.A. represents music labels BERTELSMANN'S BMG, EMI, Sony, time Warner's Warner music and Seagrams universal music who all filed lawsuits