Thesis: The majority of the American population has very little, or no understanding of the used car trade. A simple understanding on when and where to sell, how to get your car ready, writing a classified ad, negotiating, and making a contract.
With consumer demand rising and supply constrained by several factors, including the tendency of new-car owners to hang on to them longer, prices for used vehicles have been climbing steadily. According to one recent study, nearly three times as many shoppers now want to buy a used, rather than a new, vehicle. (Dalglish)
In trying to find the perfect buyer, your options include: new-car dealers, used-car dealers, and friends and strangers. New-car dealers are generally eager and ready to buy. They are incredibly picky about every aspect of a car’s condition. New-car dealers will be choosy about the make and model, preferring newer models in relatively good condition.(Makower) They will pay a relatively low price for the car. Used-car dealers are also eager to buy and incredibly picky about every aspect of a car’s condition. But they aren’t very choosy about the cars they buy. However, they will pay a rock-bottom price for the car. Friends and strangers are usually eager and ready to buy. They will be much less picky, and rely more on your word for information. They will be choosy about the car, but will already be interested in the car through your ad. You will get the best price, through negotiations, but you have to work harder. The best time to sell is in the springtime when the weather turns nice. Other good times are in September when kids are going off to college; and in the dead of winter, when there is no competition.
It is possible to turn the average used-car into a saleable commodity in just a few hours. You should dress up your car, regardless of the condition you normally keep it in. You want to make it clean, neat, and even smelling nice. You must do this to the entire car, inside and out, from one end to the other. Most car buyers understand that appearance is a good indicator of how well someone treated the car overall. Nine important steps to take are: washing and waxing, painting and touching up, cleaning your tires, a thorough cleaning of the interior, gather all the important documents, steam-clean under the hood, WD-40 anything that rattles or creaks, replace missing parts, and prepare a bill of sales. (Makower)
The art of writing a classified ad, is to cram a lot of information into a few words. The ads purpose is to get people interested in calling you, not to fully describe your car. Make the first few words stand out, the description is the most important part of the ad. Specifics are better than generalities. If you include the price, you will limit the number of callers you get. The most important things to cite in the body of the ad are:...