Strategic Plan For Brooklyn Hospital Center

1390 words - 6 pages

A Strategic Plan for Brooklyn Hospital Center
Current health care systems exist in complex atmospheres that regularly change to meet the demands of health care personnel and consumers. Health care systems deal with many different cultures, values, and interests making it increasingly more difficult for management to provide their employees with a clear vision of the future (Lega, Longo, & Rotolo, 2013). Begun, Hamilton, and Kaissi (2005) explain health care centers utilize strategic planning to better understand their environments and ensure the organization’s structure, culture, and important decision-making are compatible within their current surroundings. Ginter, Duncan, and Swayne (2013) describe strategic planning as “the periodic process of developing a set of steps for an organization to accomplish its’ mission and vision using strategic thinking” (p.14). The goal of strategic health care planning is to improve performance throughout the organization (Begun et al, 2005). This paper discusses the strategic plan for Brooklyn Hospital Center including its long and short- term goals, its strategic thinking and key stakeholders, and the various strategies identified within the plan.
Long and Short-Term Goals
The Brooklyn Hospital Center recognizes several goals within their strategic plan to assist them in achieving the highest quality patient-care and customer service, hiring the best possible employees, sustaining financial security, improving their research and education programs, and increasing patient accessibility to their services (The Brooklyn Hospital Center, n.d.). Their long-term goals include: achieving financial security to maintain their long-term viability; becoming the employer of choice within their community by providing a supportive work environment to all their employees; and strengthening their medical education and residency programs so they are able to provide innovative medical research to their community (The Brooklyn Hospital Center, n.d.). The Brooklyn Hospital Center (n.d.) describes their short-term goals as: providing patient-focused health care to their consumers that focuses on providing superior customer service; focusing on providing more community-based, preventative health care to their patients, and finally, to improve their accessibility, while still continuing to provide high quality, safe patient care. Health care centers who can integrate their long and short-term goals into a coherent strategic plan easily understood by their consumers and employees hopefully, leads to organizations remaining more competitive within their respective marketplaces (Begun et al., 2005).
Key Stakeholders and Strategic Thinking
Brooklyn Hospital Center (n.d.) has several key stakeholders identified within their strategic planning comprising the governing board, managers, clinicians, employees, and patients. Lega et al. (2013) explains strategic plans should be written so they can effectively communicate to...

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