The Gaylord Palms. Essay

1817 words - 7 pages

The Gaylord Palms Resort & Convention Center, like many other hotels, has an executive committee that meets four times a week to discuss current activities within the hotel, review the prior week's performance and forecast upcoming dilemmas and tribulations. The executive committee is headed by the President and General Manager, and consists of the Hotel Manager, VP of Sales and Marketing, VP of Finance and Accounting, Chief Information Officer, Director of Conference Management, Executive Director of Food and Beverage, Director of Rooms, Director of Human Resources and the Director of Leadership and Training, all of whom are very important within the Gaylord Hotel.The president, Collin Reed, is probably the most important person on this committee. He communicates directly with Gaylord Entertainment (GET), the parent company, and makes decisions on their behalf. Reed also ensures that public relations are handled in a courteous and professional manner, both from oneself and other Gaylord Entertainment employees. Serving also as an observer of operations, Reed makes suggestions and recommendations in order to enhance or restructure operations.Second on the Executive Committee, is the General Manager/Senior Vice President, John Caparella. He is responsible for the day-to-day operational issues of service, cost control, and revenue maximization. Caparella directs all phases of operations within the departments of the hotel to provide quality service and product to guests. As the GM, he works in assisting the Managers in setting goals, both qualitative and quantitative and to develop business and financial plans for the hotel and monitor performance. He spends much time researching and analyzing current and future market areas to increase utilization off all areas, and develop sales strategies based upon the data.The following members of the executive committee may not be as recognized or renowned, but they are equally important and provide information about several aspects of the Gaylord Palms. The Hotel Manager, Kemp Gallineau, oversees day-to-day operations of hotel while working closely with conference services, F&B, and the director of rooms. Gallineau is responsible for the successful management of the Hotel and for the supervision and performance of Hotel Staff. His staff works together to keep rooms up to date to devise an atmosphere worthy of guest's stay and return. Mike Mason, the Vice President of Sales and Marketing, has an important job. Almost all of the Gaylord Palm's customers come from large corporations across the country. Mason is responsible for marketing the property in a way that benefits the hotel and Gaylord Entertainment, as a whole, in a way that represents them professionally. He identifies and attracts new guests and is responsible for his staff, who travel all over the country in search of prospective customers. In conjunction with many other departments, the Vice President of Finance and Accounting, Helmar...

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